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Word Sense Disambiguation Using Hal

Autor:   •  February 24, 2017  •  Presentation or Speech  •  12,026 Words (49 Pages)  •  757 Views

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RESEARCH METHODOLOGY

IMPACT

OF

BRAND IMAGE AND CONSUMER PERCEPTION

ON

BRAND LOYALTY: A STUDY IN CONTEXT OF PATANJALI AYURVEDA LTD. AMONG THE PEOPLE OF JAMMU

SUBMITTED BY:

IVANI KATAL 27-MBA-15

MANHAR MALHOTRA 29-MBA-15

MITALI SHARMA 31-MBA-15


CONTENTS

S.NO.

TOPIC

PAGE NO.

1

ACKNOWLEDGEMENT

2

ABSTRACT

3

CHAPTER I: INTRODUCTION

  1. OBJECTIVES OF STUDY
  2. DEFINITIONS OF TERMS
  1. BRAND IMAGE
  2. BRAND LOYALTY
  3. CONSUMER PERCEPTION

4

CHAPTER II: LITERATURE REVIEW

2.1 HYPOTHESIS FORMATION

2.1.1 BRAND IMAGE AND BRAND LOYALTY  

2.1.2 BRAND IMAGE AND CONSUMER  

         PERCEPTION

2.1.3 CONSUMER PERCEPTION AND BRAND  

           LOYALTY

2.1.4 GENDER AND LOYALTY INTENTIONS

2.1.5 GENDER AND CONSUMER PERCEPTION

2.1.6 GENDER AND BRAND IMAGE

2.1.7 BRAND IMAGE, CONSUMER

          PERCEPTION AND LOYALTY

          INTENTIONS

2.2 RESEARCH BACKGROUND

2.3 SCOPE OF THE STUDY

2.4 LIMITATION OF THE STUDY

2.5 METHODOLOGY

5

CHAPTER III: COMPANY PROFILE

3.1 PATANJALI YOGPEETH

3.2 HERBAL PRODUCTS IN PATANJALI YOGPEETH

3.3 PRODUCT LINE AND PORTFOLIO OF

      PATANJALI YOGPEETH

3.4 PRODUCT MIX OF PATANJALI YOGPEETH

3.5 MARKETING AND NETWORK OF

      PATANJALI YOGPEETH

3.6 PRODUCT: INTRODUCING THE VALUE

      DISCIPLINE

3.7 COMPLETE PACKAGE FOR VARIOUS

      DISEASES

3.8 PRICING STRATEGY

3.9. PROMOTIONAL STRATEGY 

6

CHAPTER IV: DATA ANALYSIS AND INTERPRETATION

7

CHAPTER V: FINDINGS, CONCLUSION AND

                          SUGGESTIONS

9

APPENDIX A: ONLINE SURVEY QUESTIONNAIRE

10

BIBLIOGRAPHY AND REFERENCES


ACKNOWLEDGEMENT

With immense pleasure, we would like to present this project report for Patanjali Ayurveda Ltd. We take the opportunity to express our gratitude to all of them who in some or the other way helped us to accomplish this project. The study cannot be completed without your guidance, assistance, inspiration and co-operation.

...

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