Bottle Design

My bottle design is to combine both physical and mental work, I have formulated a design that is gives you that extra boost you need in your daily life.

Quench is a combination between a fruit juice and a mineral water that has been perfected by nutritionists. It combines mineral water with the great taste of fresh juice to make it an ideal on the go drink.

Quench taste great; it’s lightly carbonated and available in two flavours, Apple and Lime. These flavours have a very broad target market in the NSW area.

The Advert I have chosen to create features four Australian sporting icons, Ian Thorpe, Michael Clarke, Quade Cooper and Aliya Johnson. These four sportspeople are giving our advertisement an edge and reaching out to the required target market. It shows the bottle as the main eye catcher with the four sportspeople ‘coming out of the bottle’.

The inspiration of Design was related to the target market as I want to brand this as the first mineral/fruit juice as an actual sports drink that helps replenish you but also gives you that competitive edge. Marketing the bottle as a sport drink will reach out and create a larger market as well as being the first mineral/fruit/sports drink.

The target market includes people that play sports are health conscious and want a good tasting drink with health benefits, the drink has been designed for the demanding market providing them with a more efficient mineral choice, a new sense of replenishment that will satisfy the customer.

Its background emphasises the shape of the bottle and shows how it should be perceived as a strong, healthy drink. As well as the sportspeople that are each successful in their own sport, it sets a healthy image for the bottle and creates a successful advert.