Owner/designer

• List price will start at 10% below manufacturer list price and drop from there

• Discounts will be given on high volume orders and shipping.

• Bundling pricing will be given on items purchased together to help with up selling.

• Payment terms and financing options for customers paying with major credit cards and PayPal.

Distribution

• Delivers straight from warehouse or manufacturer.

• Direct, retail, and distributors

We will deliver straight from our manufacturers and the warehouse in order to save on cost and deliver more value to our customers. Only a limited amount of products will be available from a retailer.

Promotion

• Advertising, on the internet via other sites, social networks, and magazines.

• Public relations in house.

• Discounts on high volume purchase and online discount codes.

• Constant analysis of the market and of discount rates to determine effectiveness and future use.

Obtaining new customers

In order to reach new customers we have chosen to do several marketing mixes in order to reach the maximum amount of potential customers.

• Purchase mail list from a well established mail house to send out mail to potential customers who have opted to get offers from clothing and accessory companies.

• We will be listing items on bargain sites for all clearance items and list sale items on Auction sites.

By using sending out email to potential customers that want to view offers in certain categories will help generate interest in the site and likewise with the bargain and auction sites.

Keeping current customers

While

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