Can Chollywood Become the Next Hollywood?

Can Chollywood become the next Hollywood?

Dirk Zhang

Shanghai Jiaotong University

Abstract

In this essay, I argue that Chollywood will be a major player in global entertainment industry. In other word, it can be the next Hollywood to have a major impact on the way people consume entertainment.

At first, I give definitions to Hollywood, Chollywood and entertainment industry from my perspective. And then I state my argument from ownership, film franchise, regulation, social media entertainment and TV, these five aspects. In the specific analysis process, I use the a plenty variety of example to illustrate the highlights, potential, limitations and shortcomings of China's entertainment industry.

With the accelerating globalization process, instead of a uniform, there remains a rich and dizzying array of cultures. As the fastest growing country in the world, Chollywood has a chance to become an indispensible pole in global entertainment industry as Hollywood.

Keywords: Chinese entertainment industry, globalization, Hollywood

Definition and introduction

Hollywood is not simply a place in Southern California. It is the nerve center of the global entertainment industry and it is the place where glamor, fortune and other related resources meet. It is also a symbol of an entertainment culture that is becoming as diverse as it is universal.

Chollywood is a preeminent investment and operational platform dedicated to media and entertainment industry. Its goal is to capitalize on the rapidly growing market for premium content globally, particularly in China, and the increasing demand for high-quality Chinese entertainment products around the world. Chollywood is a symbol of Chinese soft power based a rapid economic development; therefore it is going to expand to be an indispensible pole in global entertainment industry as Hollywood.

Entertainment industry combines the creation, production, and distribution of products and services that are usually protected by intellectual property rights. From the business side it includes managers, agents, producers, and distributors. In terms of the creative elements entertainment industry includes artists, performers, writers, musicians, and technicians. Film, TV, music, game, social media and amusement park are main sectors.

I argue that Chollywood will be next Hollywood. Although the globalization of China's entertainment industry is still relatively unilateral, and there are many obstacles. The potential is endless; I am optimistic to see Chollywood to become a successful symbol of Chinese continuous-growing soft power.

Ownership:

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