Public Relations
Autor: moto • March 8, 2011 • Essay • 264 Words (2 Pages) • 2,023 Views
The role of P.R.
Increasingly seen as a management discipline
Part of Management structure
Important role in implementing programmes of action
Strategic / Analytic / Predictive / Counselling element
Support the achievement of the organisation's goal
Increasingly seen as a management discipline
Part of Management structure
Important role in implementing programmes of action
Strategic / Analytic / Predictive / Counselling element
Support the achievement of the organisation's goal
UK
USA
EUROPE - Germany, Spain, France
Japan
The Netherlands
Australia
Japan
J. Grundig (1976: 1984, Grundig & Hunt, 1984)
A) The Press Agentry ModelMost widely practised
Emphasis on media relations and achievement of media publicity
Gives information in a one-way method of communication to the public
Talking rather than listening
B) The Public Information Model
Least common model practiced in business
Most common practised in public sector organisations
Gives information in a one-way method of communication
...