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Public Relations

Autor:   •  March 8, 2011  •  Essay  •  264 Words (2 Pages)  •  1,413 Views

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The role of P.R.

Increasingly seen as a management discipline

Part of Management structure

Important role in implementing programmes of action

Strategic / Analytic / Predictive / Counselling element

Support the achievement of the organisation's goal

Increasingly seen as a management discipline

Part of Management structure

Important role in implementing programmes of action

Strategic / Analytic / Predictive / Counselling element

Support the achievement of the organisation's goal

UK

USA

EUROPE - Germany, Spain, France

Japan

The Netherlands

Australia

Japan

J. Grundig (1976: 1984, Grundig & Hunt, 1984)

A) The Press Agentry ModelMost widely practised

Emphasis on media relations and achievement of media publicity

Gives information in a one-way method of communication to the public

Talking rather than listening

B) The Public Information Model

Least common model practiced in business

Most common practised in public sector organisations

Gives information in a one-way method of communication

...

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