Can Packaging Increase the Sales of the Product?

Can Packaging Increase the Sales of the Product?

A research is being conducted to accomplish the following objectives:

1. To study how packaging can determine the sales number of the product.
2. To determine preference of consumer of packed products over inexpensive loose items.
3. Can packaging influence the consumer buying behavior towards unattractive product.

1) Name: Mr/Ms/Mrs

2) Area

• North Delhi
• South Delhi
• East Delhi
• West Delhi

3) Sex:

• M
• F

4)  Age (in Years):

• 10-20
• 21-30
• 31-40
• > 40

5)  Occupation:

• Student
• Housewife
• Professional/Service
• Self employed/Own Business
• Others

6) Could you please give us your individual rating of the following factors which influence your purchase (Please rate from 1 to 5 from Low to High^[a])

Product           1         2         3         4         5

Price                 1        2        3        4        5

Packaging        1        2        3        4        5

Utility                1        2        3        4        5

Brand                1        2        3        4        5

7)Please give your views on the packaging for the following aspects:

8)For the following products rate the preference of the factors on the scale of 1 to 5 from low to high

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