Mobile World Investment Corporation

INDUSTRY ANALYSIS

MOBILE WORLD INVESTMENT CORPORATION currently operates the retail chains: thegioididong.com, electronics GREEN, GREEN Department Store and online sales channels VuiVui.com.

FIVE FORCES MODEL

Competitive Force 1: Rivalry among Existing Firms

Along with the company shares the mobile world of domestic business firms in the industry have a certain position on the market truong.Vi example In Market share of branded mobile phones chain stores in 2015 accounted for 30% market thegioididong section, followed by FPT 10% 20% other chains, other retail stores accounted for 40%.The firms compete with each other, have management experience, good facilities and a contingent professional employees, customer care services better. Therefore competition in the huge market and fierce.The companies are racing to compete on price, promotions and customer care services.

Competitive Force 2: Threat of New Entrants

High profits in any industry are always attractive to potential rivals, as it attracts them to grasp some stake from the profit pool. However, this is not always easy, due to high entry barriers in some industries, and a variety of obstacles for potential newcomers. With the economic situation of integration in order to protect the retail business in the country against foreign enterprises, the Government of Vietnam has created barriers to entry "Agreement check quality - ENT" - terms the first foreign owned supermarket chain wants to expand in Vietnam. This is favorable to the retail companies in general, said Mobile World comes with the advantage development and higher competitiveness.

Competitive Force 3: Threat of Substitule

As the price of the original product increases, the demand for the alternative would increase too, causing some customers shift to the substitute products. Currently, electronic products - Electric China flooding the Vietnam market with the advantages of low cost, consistent with spending budget of most Vietnamese people. But the quality of genuine products always outstanding but difficult to compete on price, especially in rural areas.The substitute threat is also high when the costs of switching to a substitute product are low.

Competitive Force 4: Supplier’s Power

Suppliers can become dominant, simply because their partners do not have many options to shift to a different supplier. So suppliers have great power in the market.

Competitive Force 5: Buyer’s Power

Customers of cell phone carriers are considered to have strong bargaining power, due to the very low cost of switching buyers and more choice of products in the supermarket the other electronic-Electric.

Competitive Strategy Analysis:

In such a highly competitive industry where superior quality and brand image are key success factors for a computer company, it is necessary for computer companies to become cost leaders or differentiate themselves by offering a unique product. To make a difference in creating investment company brand image of offering digital products of high technology in Vietnam of international stature. Marketing strategy with the active support of diversity: the big promotions, warranty, return the product. Extensive distribution system covered all over the country.

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