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Kowloonbay International Trade & Exhibition Centre

Autor:   •  November 9, 2011  •  Case Study  •  558 Words (3 Pages)  •  1,101 Views

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Kowloonbay International Trade & Exhibition Centre is a Hong Kong convention and exhibition held for Hopewell Holdings of investment properties. Located at Trademart Drive, Kowloon Bay, Kowloon. Center has a display of office space leased facilities and activities can be used as different types of business activities and banquets, EMAX is also a shopping center and other service equipment. Center gross floor area of 1.76 million square feet (163,702 square meters), widely used for office tenants and event planners to provide services. International Trade and Exhibition Centre, attached to multiple conference and exhibition venues, exhibition venues up to 75,000 square feet, as for all types of exhibitions. There are three separate over 22,000 square feet of round ballroom for the annual dinner held at major companies place. As to the third floor of the theater-style lecture hall, can accommodate over 700 people. Center also has 19 meeting rooms, providing a venue for the size of seminars, trade shows or training courses. Center also set a number of Chinese and Western restaurants, business center, bank and provide 750 parking spaces of parking. Room is equipped with multi-function meeting rooms and restaurant. International Trade and Exhibition Centre in 2006 and renovated the former office building is also set.On the 6th floor and 7th floor of 17 meeting rooms, an area of from 600 to 3,020 square feet, the partitions can be flexibly changed for different sizes of exhibitions, trade fairs, conferences and other business activities.

KITEC it is located at the industrial district really developed, the transportation not good and the most powerful competitor is HKCEC and Asia World-Expo. Also, the KITEC less advertising to promote it superiority. Moreover, the location is very remote, required before they can go to the feeder bus. Therefore, relatively few large-scale events held in the KITEC.

The two competitor HKCEC and Asia World-Expo are famous


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