Business
20,457 Business Free Papers: 13,621 - 13,630
-
Optical Distortion Case
STRENGTHS AND WEAKNESSES: ODI develops these lenses for chicken that can become a substitute for debeaking which is the current practice at the time because it reduces cannibalism to 9% but causes trauma and can therefore lead to a reduction of egg laying. On the other hand, the lenses reduce
Rating:Essay Length: 355 Words / 2 PagesSubmitted: February 4, 2013 -
Optical Distortion Inc
ODI should start entering the market region by region, starting with California which is the largest market (over 46M chickens). Two counties in Southern California contain 20 farms that house 21 million chickens (38% regional share), which suggests that the first focus should be southern California. ODI lenses have already
Rating:Essay Length: 365 Words / 2 PagesSubmitted: March 8, 2011 -
Optical Distortion Inc
Optical Distortion Inc. Management 411, Section 6 Bobby Flanigan Issue: Ronald Olson, the VP of Marketing for Optical Distortion Inc. (ODI), is asked to develop a marketing plan that enables the firm to become a multiproduct company that can serve the entire nation by 1980, at which time competition is
Rating:Essay Length: 1,277 Words / 6 PagesSubmitted: March 7, 2016 -
Optical Distortion Inc Case Study
Qi Wang ODI Case Write Up Background: Optical Distortion, Inc. is the developer and manufacturer of the contact lens for chicken. The lens could reduce chicken mortality, trauma and promote feeding efficiency. Ronald Olson, marketing vice president, needs to develop a marketing plan to grow the company into a multiproduct,
Rating:Essay Length: 1,331 Words / 6 PagesSubmitted: March 8, 2016 -
Optical Distortion Inc. (odi) - Harvard University Business Case Analysis
Introduction In 1962, a chicken farmer in Arizona found that some of his chickens developed a cataract. Amazingly, those with reduced vision seemed to eat less and were much easier to handle than ordinary chickens. Inspired from this accidental discovery, Robert D. Garrison, the father of Daniel Garrison, the present
Rating:Essay Length: 3,331 Words / 14 PagesSubmitted: October 1, 2011 -
Optical Distortion Incorporated Hbs Case
Case One: Optical Distortion, Inc. Optical Distortion Incorporated (ODI) holds a patent and license protection for contact lenses for chickens. ODI's primary challenge is its limited financial resources requiring a need to produce and sell its sole product quickly. ODI must address this problem by launching a successful roll out
Rating:Essay Length: 685 Words / 3 PagesSubmitted: March 8, 2011 -
Optical Distortion Incorporation Case
Case One: Optical Distortion, Inc. Optical Distortion Incorporated (ODI) holds a patent and license protection for contact lenses for chickens. ODI's primary challenge is its limited financial resources requiring a need to produce and sell its sole product quickly. ODI must address this problem by launching a successful roll out
Rating:Essay Length: 683 Words / 3 PagesSubmitted: March 8, 2011 -
Optical Distortion Lenses
Optical Distortion lenses are going to completely revolutionize the poultry farming business. By being able to remove the traumatizing process of debeaking, poultry farmers will be able to find extensive value in the lenses. Due to the overall social nature of chickens, cannibalism is rampant amongst large farms. Although debeaking
Rating:Essay Length: 1,605 Words / 7 PagesSubmitted: April 6, 2017 -
Optical Distortion, Inc. Case Study
Optical Distortion, Inc. was formed after their founder, Daniel Garrison, created vision distorting contact lenses for chickens while collaborating with chicken farm owner Ronald Olson. The technology is used to decrease the number of cannibalistic mortalities amongst chickens provoked by defence of a chicken’s superiority in the “pecking order”, by
Rating:Essay Length: 2,253 Words / 10 PagesSubmitted: June 4, 2018 -
Optical Distortion, Inc. Case Study
Optical Distortion, Inc. Case Write-up Situation Analysis Problem Defined: Optical Distortion, Inc. (ODI) has revolutionary technology that can provide economic value to chicken farmers. What is the value to the customer and how should we price this product? In 1965, ODI developed a contact lens to distort the vision of
Rating:Essay Length: 1,732 Words / 7 PagesSubmitted: June 20, 2018