The Environment Analysis of Haier
Autor: konifung • October 19, 2013 • Study Guide • 380 Words (2 Pages) • 1,680 Views
Haier, October 16, 2011) Haier was found in Qingdao of China in 1984.
It is the
world's
4th
largest
white goods manufacture
and one of the best
valuable brands in
China.
With
240
subsidiary
companies,
8
comprehensive
R&D
centers,
30
design
centres,
plants
and
trade
companies
and
over
60,000
staffs
Haier
is
a
multinational
corporation.
Brand
building,
diversification
development,
globalization
and
global
brand building strategy are the four group strategies implemented by Haier since 1984.
No matter in which phase, Haier is still focus on China.
The environment for Haier
to enter into Chinese rural market is quite complex.
Haier
in
China
is
really
...