The Assessment of the Efficiency and Effectiveness in Thorntons’s Strategic Position
Autor: Van Phan • April 22, 2016 • Research Paper • 4,806 Words (20 Pages) • 1,044 Views
UNIVERSITY OF HUDDERSFIELD
INTERNATIONAL STUDY CENTER
☸☸☸☸☸☸☸☸
Strategic and Operations Management analysis Project:
THE ASSESSMENT OF THE EFFICIENCY AND EFFECTIVENESS IN THORNTONS’S STRATEGIC POSITION
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Tutor | : | Andy Fred Ali |
Student | : | Phan Bich Van (May) |
Student ID | : | u1551226 |
Course | : | Pre-Master in Business |
Date | : | 01st June, 2015 |
CONTENTS
ABTRACT
INTRODUCTION
CHAPTER 1: THORNTONS’ S CURRENT COMPETITIVE POSITION
1. Competitor rivalry
2. Threat of substitution
3. Buyer power
4. Supplier power
5. Threat of new entry
CHAPTER 2: ANALYSIS OF THE EXTERNAL BUSINESS ENVIRONMENT OF THORNTONS
1. Economic settings
1.1 Political
1.2 Economic
1.3 Social
1.4 Technological
1.5 Ecological
1.6 Legal
2. International market
CHAPTER 3: THE TRANSFORMATION FROM CURRENT GOOD TO NEW PRODUCT
CHAPTER 4: RECOMMENDATIONS FOR THE DEVELOPMENT OF THORNTONS
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