Tata

Premium price, taste better, differentiated product itself. Improve nature, competitor cannot copy that. For whom to create value. Promoted differentiated,

News land kiwi fruit promotes Z is promoting and trying to increase their demand, controlling exporting. National kiwi processes. Competitor: non-news Zealand kiwi farmers. Collective action maintain tracing better control actives. Higher return and premium price on news Zealand kiwi fruit export, higher dividends pay to the holders.

Growers had spent money collectively and R&D expenses. Customer preferences and prices signaling. Kiwi fruit growers: increase the number of kiwi fruit categories, advertising and promotion, benefit of kiwi fruit, raising the kiwi level, charging more money for kiwi.

Farmers: Sweeter fruit, taste better, promoting, insure quality. Japan has best quality kiwi fruit. Different market and different price. Promoting derivers fruit market, high quality products. Promotions. Win-win situation.

International suppliers and international supply chain patterner. Close party.

New Zealand government: tax and export fees, R&D investment increase prior products associated benefit community, create stable domestic jobs, News Zealand fruit industry, better quality fruit improve all other national export, national brand.

. A stakeholder is anyone who can affect or is affected by the activities of the corporation, those relationships between stakeholders and company affects the firm’s overall performance and competitive advantage. The primary stakeholders are shareholders, customers, suppliers, employees and local community. Second: competitors, national or global communities, and many special-interest groups, like natural environment. New Zealand government: tax and export fees, R&D investment increase prior products associated benefit community, create stable domestic jobs, News Zealand fruit industry,