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Starbucks Corporation Case

Autor:   •  December 19, 2011  •  Case Study  •  477 Words (2 Pages)  •  1,636 Views

Page 1 of 2

Anticounterfeiting/Tracing and tracking solution is to rely on the logistics information system platform, and aimed at the sales characteristics of IPPF industry, combined with the current mainstream of the bar code scanning, embedded hardware driver management, wireless mobile data processing and advanced applications as one of the safe and effective security products integrated with logistics, so you can easily understand your production, inventory, sales, security, logistics etc..

1.2. Highlights

1, fully meet the Jissbon existing channels sales model, designed for Jissbon, to better understand and meet needs.

2, support in batches of inventory and tracing&track management of the franchisers, it can be more thorough supervise supply chain logistics management.

3, the structure of the solution is more scientific and practical, friendly interface, simple and quick operation, can further improve the management and efficiency.

1.3. Details of solution

1, in view of the different packaging level ( case, bag, box ), systems generate relative labels according to the actual production status, and the corresponding information is stored in

products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)

Company History

The story of Starbucks coffee history begins in Seattle in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market. At this time the company was a local coffee roasting facility. That remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point

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