Southwestern Ohio Steel Lp
Autor: Toulick Laskar • June 18, 2015 • Case Study • 2,196 Words (9 Pages) • 1,292 Views
AIR
Southwestern Ohio Steel LP
Hamilton, Ohio, USA
Date: 31 March 1994
To: Dan Wilson,
Vice President - Sales
From:
Manager - Sales
Subject: A report on the course of action to be taken regarding Matworks’ invitation to Southwestern for sponsorship of a portion of Matworks’ annual sales event.
Please find enclosed a report on the course of action to be taken regarding Matworks’ proposal to Southwestern about sponsoring a portion of their annual sales meeting. The options have been evaluated by taking into account Southwestern’s image and Matworks’ business relationship with Southwestern. Based on these, it is recommended that Southwestern sponsor the Grand Banquet, the premier event of the sales meeting.
Executive Summary
Southwestern Ohio Steel LP (SOS) is currently faced with a proposition from Matworks, Inc. that invites SOS to sponsor a portion of Matworks’ annual sales event. Given SOS’ policy of practicing business competitively, limited budget towards promotional activities and its long-standing business relationship with Matworks, an acceptance or refusal of the proposition can hugely impact the business.
Each option available to SOS has been evaluated on various parameters like its image, business opportunity and the consequence of the decision on the business relationship with Matworks. Based on this, it is recommended that SOS sponsors the premier event of the meet, the Grand Banquet.
Word Count: 105
Table of Contents
S. No. Contents Page Number
1 Situation Analysis
2 Problem Statement
3 Options
4 Criteria for Evaluation
...