Samsungs Innovative Technology - How Has Samsung’s Innovative Technology

How Has Samsung’s Innovative Technology

Impacted the World as We Know It?

Introduction

David Eun (n.d.), head of Samsung’s Global Innovation Center, states that “any discussion of the ‘impact’ of technology should measure [technology] by whether it’s enabled better human experiences.” Samsung’s advancement in technology has impacted human experience in interacting digital content. It has provided better experiences in the following industries: banking/finance, transportation, health care, retail, restaurant, and education. Being that Samsung’s technology achievements are so vast, only eight different case studies will be addressed to highlight the distinct influences the company has made on various industries. Each case study will be introduced and examined in terms of a business issue, a solution, and finally concluded with a result to the problem. By looking at the assorted examples, Samsung’s impact on products, services and industries will be illustrated looking at how it impacted the world as we know it.

Case Studies

Akbank:

Akbank is one of the largest banks in Turkey. Akbank provides private, retail, commercial, foreign exchange, and securities transaction services. Akbank has nearly 1,000 branch offices throughout Turkey. Akbank also manages 23 regional offices, 4,000 ATMs, and 350,000 POS terminals (Samsung Electronics Co. Ltd. [Samsung], 2015a).

Business issue. Akbank wanted to expand their mobile banking capabilities for branch and senior managers. Improved mobile capabilities included: delivering a high quality business experience, facilitating faster high quality customer service, and continuing to comply with strict banking regulations to protect customer data (Samsung, 2015a).

Solution. Akbank’s solution to this issue was to outfit bank managers with Samsung’s Galaxy Note 3 smartphones (See Figure 1). The smartphones allowed bank managers to access internal Enterprise Resource Planning applications while on the go. These smartphones provided a brilliant 5.7 inch display with Multi-Window and S-Pen capability. Galaxy Note 3 smartphones had built-in hardware-level security and integrated with Airwatch Mobile Device Management to remotely configure and apply security settings for all smartphones (Samsung, 2015a).

Results. With Samsung Galaxy Note 3 smartphones, Akbank was able to provide the following improved mobile capabilities without compromising data security: (a) superior business experience; (b) more efficient, high quality customer service; and (c) compliance with industry regulations. Akbank also reaped a significant return on their mobile investment (Samsung, 2015a).

Bendigo Bank:

Bendigo and Adelaide Bank Limited acquired full ownership

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