Redbox's Strategy in the Movie Rental Industry

Toyota How the company maintains its competitive advantage?

Automobile industry is much bigger than before, where we can see many competitive in the market of automobiles, and see how they sustain in the market, customers always ask: what is the feature of each product? Do they have good enough services along with the product? And the most important question is what the value of the product is? How do consumers accept it?

As in the gulf especially we have famous automobile company where we can trust the quality, with enough budget, good services, great value of the product, and comfortable. Let’s talk about one of the well-known company: Toyota automobile.

How Toyota does maintain its competitive advantage?

1. Low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry.  
2. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile.
3. Toyota is able to target such a large market because they have something for everyone.  
4. Toyota provides vehicles for all price ranges.
5. Toyota differentiates on several levels form their competitors:

1. Being a successful in differentiating on the basis of superior design and quality.
2. This has led to Toyota being able to create a brand image that is very strong and one that brings to mind quality.
3. Long lasting cars when a potential customer sees it.

That’s where people even when see a new brand care and cheaper than Toyota, the just go for better quality and best brand which is comfortable and convenience to everyone.

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