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Proctor and Gamble

Autor:   •  May 1, 2015  •  Case Study  •  945 Words (4 Pages)  •  877 Views

Page 1 of 4

Annual Income Statement (Profit Budget)

Hello Hydration

Tousle Me Softly

Normal Hair

Hello Hydration (725ml)

Tousle Me Softly Mousse

Total

Units

              3,180,000

               2,220,000

           1,120,000

                                  620,000

                                     490,000

Retail Price per Unit

3.99

3.99

4.99

8.99

4.49

Product Cost

1.68

1.68

2.32

4.4

1.79

Sales Revenue

 $        12,688,200

 $            8,857,800

 $        5,588,800

 $                           5,573,800

 $                              2,200,100

 $   34,908,700

Cost of Sales

 $          5,342,400

 $            3,729,600

 $        2,598,400

 $                           2,728,000

 $                                 877,100

 $   15,275,500

Gross Profit

 $   19,633,200

Expenses

Fixed Production Overheads Cost

 $          1,000,000

Marketing Expenses

 $          1,920,000

Selling & Distribution Costs

 $          1,140,000

Profit before Tax

 $   15,573,200

Income Tax Rate (27.50%)

 $      4,282,630

Profit

 $   11,290,570

...

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