Procter and Gamble, Inc ( Canada).: Scope

CASE: Procter and Gamble, Inc ( Canada).: Scope

The introduction of P&G Co.

Procter & Gamble Co. have large company markets around the world. There are many brands name under P&G Co. and their products can be found in more than 140 countries in the world. Scope brand of mouthwash product are one of them.

Their purpose are to provide branded products and services of superior quality and value that improve the lives of the world's consumers for now and next generation. From that, they can get reward from customer for leadership sales and leading brand name in market.

It has 5 main operating division that organized by product category. They are Paper product, Food& beverage, Beauty care, Health care and Laundry &cleaning.

The introduction of Scope

This mouthwash product has been around for well over hundred years. It has good reputation as notable brand that kills the germs that cause the bad breath. It also can be successful although it not as old as Listerine product in mouthwash market.

Scope products have serves same function like another mouthwash product but it has been proven to kill more germs. Otherwise it also well knows as bad breath remedy.

Scope product are just not available in original mint flavor (green), but also in a citrus (orange), peppermint (blue), cinnamon (red) flavors & new Scope White. Its major competitor in mouthwash market is a Listerine brand.

Define Problems

From the case, there are two main problem that has be faced by Scope brand from Procter and Gamble Company.

The first is a how is the way for P&G to develop a strategy that would ensure the continued profitability of scope in the face of these competitive threats? This mean that

...