Personal Brand
Autor: ernestliu • January 26, 2013 • Essay • 662 Words (3 Pages) • 1,397 Views
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Personal brand
Author: Yang Liu
12/7/2011
There are some qualities and characteristics in us that make us different, from our manners to our personality. We are all different as individual but how best do we develop our individuality? Our identity makes our brand as an Individual. It is who we are and how people perceive us. At the mention of our name what comes to mind. What do people remember us for or identifies us with.
We all have favorite words, which can describe who we are fundamentally, professionally and emotionally. Similar to any branding, the elementary thoughtful of the product is extremely important, as this will allow the differentiation of that product with any potential competitor. Correspondingly, in term of individual, the interest, goals, experience, talent, resource and education can be the considerations for understanding the product itself. Therefore, the next section will explore the factors in the form of associative network memory map of my brand. (See Exhibit 1)
4Ps analysis for positioning
Product
Born in China then immigrated to Canada, I had college degrees in both Countries and worked and owned in a High-tech company in Toronto, which is a fast growing firm currently having 18 employees. I am well-educated, friendly and hard working. I founded my own company and grow it from 2 employees to currently 18 employees.
Place
I had both working experience in China and Canada. Right now I am a first year candidate at VANDERBILT OWEN GRADUATE SCHOOL OF MANAGEMENT. Basically, I will go back to my company after my graduation.
Price
I was a software engineering and now am forcing on marketing. I had years’ experience of new products developing and marketing in high-tech and online industry. I price my company as high value and try to expand it as much as I can.
Promotion
My biggest promotion campaign is the plan having my MBA education. It is a fast path and short cut to equip myself with higher education, business strategy, formal training and better personal
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