Pelican Stores Promotion Analysis

Pelican Stores Promotion Analysis by Shinichi Inoue

Executive Summary

         The Pelican Stores is a chain of female’s apparel stores operating throughout the country. This chain has recently ran a promotion that involve the usage of discount coupons. The transaction is recorded via the type of customer, items sold, net sales of the transaction, the method of payment, and the demographic information of the customer. An interesting information is that the company’s promotional coupons were not sent to regular Pelican Stores customers, so the management considers the sales made to individuals who presents the promotional coupons as sale that wouldn’t have been made. The goal is to understand the interaction between groups and determine the best method to further market the promotion.

Variables Tested

• Type of Customer: Whether the customer is a regular purchaser or is considered “promotional” when he/she used the coupons for the purchase
• Items: The total amount of items purchased by the customer in the transaction
• Net Sales ($): The total amount (in dollars $) charged to the customer via the transaction
• Method of Payment: The type of payment method used by the customer to pay for the transaction (credit card type and proprietary card)
• Gender: The gender of the customer (male or female)
• Marital Status: The current marital status of the customer (married or single)
• Age: The current age of the customer

Analysis

Descriptive Analysis: Net Sales and Items Sold

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