Neu - Mism2301 - Session16 - Pepsi Americas
Autor: manymany • March 28, 2016 • Case Study • 442 Words (2 Pages) • 865 Views
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- What drove PepsiAmericas to adopt a more aggressive attitude towards the utilization of transaction data to run the business?
- Declining U.S. market for carbonated soft drinks
- Increasingly powerful retailors who were squeezing PAS profit margins
- A recession hit the U.S. economy in 2009
- Huge expansion of product lines
- Chains like Wal-Mart and CVS Drug stores preferred highly centralized procurement arrangements and national contracts
- What investments in information management capabilities were taken in this regard? Why were they obtained and how did they actually contribute?
Information System Investment | Information Management Need | Contribution of the System in Operation |
SCM | - Better management of bottling and distribution
- Increase effectiveness of warehousing
- Procurement management and cost control
| - Reduce inventory management issues
- Increase productivity
- More efficient shipping and delivery
- Reduce costs
|
CRM | - Capture and retrieval of qualitative information of interactions with customers
- Document past meetings and contract negotiations
| - Improve overall customer service
- Facilitate in customer information capturing
- Customer profiling
- Customer loyalty
|
ERP | - Accounting, HR, and Operation
- Manage and control business processes
| - Enables collection and measurement of business process outcomes
- Integrate core business processes
- Financial reporting
|
Point of Sale | - Sales Trend
- Automated data capture
- Transactional information
| - Monitor actual retail site sales
- Make adjustments in production and delivery
- Demand forecasting
|
DSS | - Operation optimization
- Build competitive knowledge
- Ready access to real-time data to fine tune business processes
- Promptly address performance issues
| - Drove decisions concerning the acquisition of both additional production capabilities and new product lines
- Continuous improvement
|
- Establish for yourself a picture of PepsiAmericas before and after the decision to exploit the use of information to inform business processes across the enterprise.
PepsiAmericas Before Its Investment in BI | PepsiAmericas After Its Investment in BI |
Operations: - Distribution was owned by local delivery person
- Uncertainty of product mix and where products were going
- Hard to capture transactional information
| Operations: - Transactional data is captured automatically
- Three-tier distribution platform
- More effective delivery and better understanding of product mix
|
Management and Control: - Old regional contract system
- Unclear core business processes
- Scattered data and no streamline process
| Management and Control: - Centralized procurement arrangements and national contracts
- ‘Customer Optimization to the 3rd power – Planning + Selling + Delivery’ program
- Better inventory management
- Cost Control
|
Planning, Corporate Learning, and Innovation: - Less accuracy in product quantity and mix forecasting
- Only the delivery person knew what to expect and could pretty much address customer needs on a day-to day basis
- Difficult to measure, compare and optimize business outcomes
| Planning, Corporate Learning, and Innovation: - Better and more accurate demand forecasting and market researching
- Decision support system contribute to continuous optimizing and determine better practices
- Expand scope of offering
|
