Mktg 7501 McQ

Q1. The major actors in the organisation’s microenvironment are

A. The company, state government, competitors and customers

B. The company, comeptitors, customers and intermediaries

C. The company, competitors, state government, customers and media

D. the company, competitiors, customers and media

Q2. A ________ consists of the people, equipment and procedures to gather, sort analyse and distribute accurate information to marketing decision makers

A. Marketing intelligence system

B. Database mining system

C. Marketing analysis system

D. Marketing research system

Q3. Which of the following is a problem with using internal databases?

A. The information was collected for a different reason

B. The information is in the wrong format

C. The information may be out of date

D. All of the above

Q4. Marketing research links the consumer customer and public to the marketer

A. True

B. False

Q5. What are the four steps (in order) of the marketing research process?

A. Define the problem, develop the research plan, implement the research plan, survey the participant.

B. Define the problem, develop the research plan, implement the research plan, report the findings

C. Define the research plan, develop the problem, survey the participants, report the findings

D. Develop the research plan, implement the research plan, survey the participants, report the findings

Q6. What is often the hardest step in the marketing process?

A. Defining the problem

B. Developing the research plan

C. Implementing the research plan

D. Reporting the findings

Q7. The objective of ______ is to gather preliminary information that will help define the problem and suggest reasons

A. Causal research

B. Competitive research

C. Descriptive research

D. Exploratory research

Q8. Researchers usually start with _____ when developing the research plan

A. Primary data

B. Secondary data

C. Projection research

D. Sales research

Q9. The three types of research approach a marketer may use are _______, ________ and ______ .

A. Surveys; Observations; Historic reviews

B. Observations; Surveys; Databases

C. Observations; Experiments; Surveys

D. Experiments; Databases; Surveys

Q10. One of the biggest challenges facing marketing researchers today is that some consumers believe collecting the research violates they privacy