Mahindra & Mahindra
Autor: loveleensingh • July 21, 2012 • Research Paper • 1,071 Words (5 Pages) • 1,032 Views
Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses.
Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India.[6] M&M also has controlling stake in REVA Electric Car Company[7] and acquired South Korea's SsangYong Motor Company in 2011.[8]
The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list.[9]
[edit] Operations
[edit] Automobiles
Automotive Mahindra & Mahindra Limited
Mahindra Scorpio
Mahindra Jeep CJ 340.
Mahindra Bolero
Mahindra XUV 500
Mahindra Axe
Mahindra Thar
Mahindra Legend used by MONUC in DR of Congo
Mahindra Xylo
Mahindra Verito
Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors
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