Franchise Profile
Autor: anniebecelrca • February 24, 2012 • Essay • 388 Words (2 Pages) • 1,662 Views
Franchise Profile
100 Points
OBJECTIVE: Give students an opportunity to understand the role of franchising in the small business sector of the American economy.
OBJECTIVE: Expose students to business research resources.
LeBow Focus:
Economics: Understand the role of small business ownership in the American economy. Explore the impact of recession on small business vs. larger corporations.
Problem Solving: Explore the options for small business ownership and weigh the advantages/disadvantages of franchising.
Career Planning: Explore a career in small business and contrast traditional small business ownership with franchise ownership.
Writing: Business writing using research data.
Entrepreneurship: 15% of your grade
GOAL: Provide a basic understanding of the benefits of franchising business operations
*How was the business created? (whose idea, history of the company)
*Explain the advantages and disadvantages of a parent business franchising its operations
Marketing/Advertising: 15% of your grade
GOAL: Provide a basic understanding of the role of marketing in franchising
*Identify the marketing strategy used for this company: global, national, local? Why is this strategy the best choice for this particular business?
*Determine the advertising fee arrangements for the franchisees
Operations
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