For and Against Social Responsibility

1. Introduction

The goal to achieve of marketing is called marketing target. Any firm or business wants to success in the marketing target, so they have to have a good strategy that real effective for them. In addition, it needs to adjust the strategy that most appropriate to survive in the market condition. The HaNoi Beer that keeps developing marketing mix and regulate it philosophies in order to maintain in the business world today. I am going to discuss about beer brand Ha Noi cooperate its market philosophies as follow.

Marketing mix is “the four Ps”, that included; Price, Place, Product and Promotion. What is four P and definition? The business has to understand about four P.

- Price is denotes all the cost and considerations to arrive at a suitable charge for a product or service.

- Place has mean distribution, retailing, transportation and location.

- Product means range, styles, sizes, quality service level and branding

- Promotion means by which an organisation attempts to communicate with its target customers.

A firm should keep its target customer group and its own goals in mind when developing the marketing mix. Almost strategy marketing has purpose is research and make the customer satisfaction. For this reason, any firm want to achieve in the marketing, so they have to observe “the four Ps” that is standards of marketing

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