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Examination of Easyjet

Autor:   •  October 23, 2012  •  Case Study  •  529 Words (3 Pages)  •  1,174 Views

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Examination of EasyJet

EasyJet is a well known and successful low-cost air carrier based in United Kingdom, focusing on short flights. The writer examines the way that the company competes looking at its main business strategies, including the way that it operates with a low-cost strategy, the customer strategy, the HR strategy and the way in which innovation is seen including consideration of competitive advantage. Ten sources are cited in this fourteen page paper.

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/service quality. This relationship reveals why customer satisfaction has taken center-stage in the new economic paradigm. No longer is customer satisfaction a cursory consideration to profitability. Customer satisfaction, in many ways, is profitability. Bibliography lists 10 sources.

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In five pages this paper discusses the future implications for managed care in terms of customer satisfaction and not satisfying that for the sake of bottom lines and controlling costs. Five sources are cited in the bibliography.

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This 3 page paper looks at how or why go services management is important in attaining customer satisfaction. The paper starts by discussing what is meant by Guest service management, looks at why it is important and compares customer satisfaction with intangible and tangible goods. The paper then considers the way in which satisfaction can be measured. The bibliography cites 5 sources.

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