Dlx Premium Co.

Company Background

DLX Premium Co. is a dog and cat food company that offers only the finest and natural ingredients united in a perfect balance for total nutrition. Here at DLX Premium Co., our mission is to help dogs and cats live long, happy, healthy lives and provide pet parents with the peace of mind that comes with feeding their dogs and cats with the best quality of ingredients at an affordable price. To ensure that we are providing the best to our customers, we work with animal nutritionists and veterinarians.  Unlike other brands, DLX Premium Co. does not cut corners. We do not use chicken or poultry by-products, corn wheat or soy proteins (gluten) or artificial colors, flavors, or preservatives.  All our food is manufactured here in the U.S. at our local warehouse in Philadelphia and we just opened a new office in Wilmington, Delaware.  To show how much we care about the welfare of dogs and cats, we encourage all our employees to bring their dogs and cats to work every day. At the new office, there is even space allocated both indoors and outdoors for the dogs to run around and play with each other.  The cats prefer to stay tucked away under desks.  We are very proud to admit that over 50% of our employee’s dogs and cats were adopted via local shelters.

From: Marketing

Date: November 23, 2016

Subject: Philanthropic Proposal: ASPCA

Dear Ms. Campbell,

After conducting research for potential philanthropic organizations for our company to partner with, we found the American Society for Prevention of Cruelty to Animals (ASPCA) to be the best charity for us to work with. Because in addition to helping the charity, we will expand our consumer base, improve employee morale and company loyalty, and declare up to 10 percent of pretax profits.

ASPCA Background

The ASPCA was founded in 1866 and was the first humane organization established in America.  The ASPCA provides several programs including animal poison control, anti-cruelty, and shelter outreach. Its mission is to “provide effective means for the prevention of cruelty to animals throughout the United States” (www.charitynavigator.org) .The ASPCA has a nationwide database of thousands of dogs and cats up for adoption in its local shelters.

Financial Information

According to data from www.charitynavigator.org, the ASPCA has a good financial score and financially stable.  

• Financial score of 80.64 out of 100
• Its total revenue is $190,806,070. Total functional expense is $175,940,199.  75% of its expenses are applied to its programs. 5.3% of its expenses are applied to its Administrative. 19.5% of expenses are fundraising expenses.

Why the American Society for the Prevention of Cruelty to Animals (ASPCA)?  

Our company not only provides healthy and nutritious products to both dogs and cats, but we are also concerned with helping dogs and cats in shelters find their forever homes. ASPCA would be a perfect option for us since its mission is to find forever homes for the animals in its shelters. This partnership would not only boost our reputation, but ensure to our customers, clients and community that our main priority is the well-being of animals.