Disney: Losing Magic in the Middle Kingdom

Cass Questions

Disney: Losing Magic in the Middle Kingdom

1. Why has the management team repeatedly offended local people despite its awareness of the importance of observing local culture and customs?

2. Why have the remedial actions taken by management been unsuccessful in reviving the park? What more should be done by the park to achieve a successful turnaround?

3. Which approach would be a more successful strategy for Hong Kong Disneyland: Standardization with the same attractions as other Disney theme parks, or differentiation with unique attractions available only in Hong Kong?

Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets

1. What are the major difficulties faced by companies in protecting their trade secrets in China?

2. Evaluate the strengths and weaknesses of the litigation strategies pursued by Foxconn, including its media propaganda.

3. What kind of IP management strategies and tactical measures can Foxconn adopt to protect its trade secrets in emerging markets?

7-Eleven in Taiwan: Adaption of Convenience Stores to New Market Environments

1. How has the convenience-store concept evolved in the United States? Is the concept universal across all countries, including Taiwan?

2. Has localization of 7-Eleven in Taiwan strengthened- or weakened- the concept of convenience stores?

3. Does the service differentiation offered by 7-Eleven in Taiwan deliver competitive advantages to the store chain? If so, how?

Intel: Strategic Decision in Locating a New Assembly and Test Plant