Developing an Hr Strategy for Starbucks

HRM. 150

Developing an HR Strategy for Starbucks

It seems as though Starbucks has lost some of their initial market strategies due to other competitors entering the market. Starbucks has been known to be the leader in serving customers high quality coffee. Now that McDonald's and Dunkin Donuts offers a line of high grade coffee beverages Starbucks has taken a hit on their profit margins. From what I have observed as a consumer is that the only difference between Starbucks and it's competitors is the fact that Starbucks still charges more for what consumers see that they can purchase at a cheaper cost elsewhere.

My proposed strategy for Starbucks would entail that Starbucks reclaimed their initial market strategy and redesign the way that they produce their coffee to reestablish their previous image of the best coffee that can be purchased through a customer service oriented barista. This strategy would be defined as a differentiation strategy due to the fact that Starbucks is in a niche market for high quality coffee service. Within this niche market, Starbucks needs to offer new features that it's competitors are not offering. I would propose that Starbucks gives its products a new and improved look. Within the products produced there should be a key design that involves the traditional logo. I would make every item unique and fabricated to Starbucks so that there would be no other product out there like it and consumers will know where the product came from without seeing the initial purchase.

One of the biggest pieces of this human resource strategy revolves around the employee. In order to run a high quality coffee shop there needs to be high quality employees treating customer within the realms of a high quality service. To establish this work environment with the employee's there will be training seminars catered towards hands on learning, that will consist of 30 hours of education before the trainee can be classified as an official Starbucks barista. I will organize these seminars to not only be formal and educating but also to establish fun and individuality with the employee's because it is important for baristas to like their job in order to serve customers at the level Starbucks requires from them. In order for

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