Clarins Men Facial Treatment Centre Markeing Plan
Autor: justsimple Teoh • April 9, 2017 • Business Plan • 2,605 Words (11 Pages) • 653 Views
Executive Summary
Clarins Men Facial Treatment Centre, trading as Clarins, is a French luxury cosmetics company founded as of 1954. The slogan is “It is all about you”, you indicate not about only women can enjoy the services, but also have to look into men’s rights.
- Services
Clarins Men Facial Treatment Centre is a skin care treatment center that is customized for men. The ingredients of our product are totally natural and safe for the use of consumers. Besides, we offer a luxury and unique experience for customers.
- Objectives
Our objectives are to have a gross margin of 65 percent or above in 1 years. Moreover, net profit has to above 20 percent of the sale. Most important things are to increase the brand awareness and Clarins projects that it will be able to rise 5% of market share in 1 year in Malaysia.
- Competition
Our competition is comprised of Dermalogica, Sothys, and SK-II. Our competitive advantage lies in our target market. Our competitors are mainly focused on the female customers so our company customized a full set of treatment for male. We will continue to examine our competitors' weaknesses and strengths, and to strategically promote our strengths and their weaknesses.
- Marketing Mix
Clarins has designed a made-to-measure series of spa treatments to fulfil male consumer’s needs. We implement market skimming pricing strategy and provide high quality service to consumers. To increase sales volume, we will go through social media and collaborate with local businesses to promote our product. Also, we will build a selective distribution and situated one outlet initially. Each outlet is headed by a business manager and professional staffs will be employed to maximise customer satisfaction. Relaxing ambiance will be provided for consumers to enjoy their treatment as well. Moreover, customers are able to online booking their treatment schedule through our official website.
Market Overview
Cosmetics industry plays a significant role as everyone more cares about their appearance nowadays. In order to ensure that men are treated equally as women in the beauty field, Clarins has designed a Clarins Men Facial Treatment Centre for men to experience facial treatments equally as women.
Consumer Analysis
Generally, men felt shy to buy cosmetic product and ashamed about facial due to the society’s judgement and only women will do facial treatments. In any case, Clarins Men understood well that it is important to have a discrete method to make men fell less blameworthy. These days, utilizing men’s cosmetic is substantially more than just a fashion trend. Men have changed their attitude and use cosmetic product frequently nowadays. In a society which appearance have ended up for the greater part of an individual’s needs, it is important to take care one’s image through taking care of one’s body and skin because the first impression is very crucial to everyone.
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