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Case Study of Jollibee Foods Corporation

Autor:   •  August 21, 2016  •  Case Study  •  419 Words (2 Pages)  •  1,091 Views

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FACTS OF THE CASE

  • Birth of Jollibee  Foods Corporation in 1978
  • Founded by Mr. Tony Tan Caktiong
  • Largest Food Service business
  • Acquisitions: Chowking, Greenwich, Red Ribbon, Mang Inasl, Yonghe King,              Hong  Zuang Yuan, Burger  King
  • Focusing on the specific taste of Filipino Market
  • Total stores of 2,951
  • Popular foods: hamburgers, spaghetti special, chicken joy, french fries
  • 1981, withstand the entry of Mc Donalds in the Philippines

PROBLEM AREAS

  • Services of employee
  • Sanitation
  • Delivery system
  • Supplies
  • Quality of foods

POINT OF VIEW

          Marketing analyst is the  responsible  of maintaining the sales of  Jollibee Foods Corporation in the international market.

PROBLEM

Will Jollibee Foods Corporation maintain its sales in the international market or not?

OBJECTIVES

  • We are the best QSR.
  • The most endearing brand that has ever been.
  • We will lead in product taste at all times.
  • Happiness in every moment.
  • By year 2020 with over 4,000 stores worldwide Jollibee is truly a GLOBAL BRAND.

AREAS OF CONSIDERATION

  • JFC has a total of 4.9B net income in 2015.
  • Total sales of 100.78B in 2015.
  • Signed a deal worth of 2.5B with Beijing base Hong Zuang Yuan.
  • Acquired 70% share of Mang Inasal for 3B.
  • JFC bought out the remaining shares of GPC for 384M.

ALTERNATIVE COURSES OF ACTION (ACA)

ACA

ADVANTAGES

DIS - ADVANTAGES

Used strategic planning

decision making

costly to perform

risk identification

process is very complex

Consistency

low rate of successful implementation

Improve global marketing

lower cost marketing

differences in consumer needs, want, & usage patterns for products.

consistency in brand image

differences in brand & product development & the competitive environment.

ability to leverage good ideas quickly & efficiently

differences in consumer response to marketing mix elements.

Status Quo

maintaining the operations

investment of time

avoids price competition

price may not grab the customers interest

continue the flow

slow production.

...

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