Carlosbakerycafé Website Plan
Autor: Kevin Pearl Lee • October 10, 2016 • Case Study • 1,818 Words (8 Pages) • 1,417 Views
WWW.CARLOSBAKESHOPCAFE.WIXSITE.COM
A Website Plan
In partial fulfillment of the course requirements
In MM 414 – E Commerce and Internet Marketing
Submitted to
Ms. Carina E. Raylos
Rhan Diane Carado
Clement Lee
October 10, 2016
- Website Description
Carlosbakerycafé.com was created for the promotion, advertising and selling purpose of the bakeshop. In making and promoting this company may have a good effect to their firm. Carlo’s Bakeshop makes to distribute and offer quality baked goods and products that will be available in Western Visayas. Carlo’s Bakeshop aims to be the brand of choice, as the person who will establish the website will offer top of the line service and fresh breads daily. As of this the website wants also to achieve the goal in making Ilonggos healthy.
The website wants it to be easy as the customers check the menus of the products of the website. The website want to engage customers who prefer to take their time to sit back and relax and enjoy a cup of coffee to go with the serving of their favorite cake or pastry at the Carlo’s café, wi-fi ready too! The website will endorse every detailed product with an affordable price for the Ilonggos. The website will have all pages in the website for their easy access to the website.
The website wants to achieve also the great satisfaction of the customer also the owner of the bakeshop in establishing and handling the website. The shop wants to share the idea of being healthy yet good value of money for all. Showing Ilonggos on how good our culture when it comes to food tasting can be great. As long as the shop wants to handle this type of website, the website also wants to have the support of the main shop and the guidance of our adviser.
- Planning the Website
Why do you need a website? | Carlo’s Bakery Cafe Corporation needed this activity to be able to promote the local products they have. The website will also be advertising the culture we have here in Iloilo which is the best taste buds of the Ilonggos. We will advertise the specialty of the bakeshop. The website will also be selling the products from the bakeshop and take the orders of the customers. The Bakeshop will gain in receiving orders from the customers, and for the customer’s easy way of ordering. |
Who is the main audience(s) for the website? | The audiences with the demographic of male or female 16-70 years Old living in an urban place. Who love pastries the most and families who celebrates every occasions. |
What are the needs of this audience(s)? | The needs of the audiences from the website will be the detailed description about the product they want. An easy access for them on how to order from the website. The website will give the detailed procedure on how to order from the website. The website will give all the customer’s needs and wants for them to have great satisfaction from the website. |
Who are the main stakeholders of your website? | The main stakeholders of the website will be the website planner. Including their suppliers of the pastries or coffees. The website will have a partnership with the well-known local blogger here in Iloilo for some endorsement and advertising of the bakeshop. The website’s IT expert will be part of the stakeholders and also the customers of the bakeshop. |
How will you involve your stakeholders in the development of your website? | The website will involve them by updating and informing them if what’s happening to our website, if what’s new about the website and from the bakeshop. Asking the knowledge of the stakeholder by gathering information which relates in the website to have a better idea. The website will also be having some feed backings and open forums for the website’s purpose of knowing the customer’s opinion on how good or how will improve the process of the website. |
Who will be responsible for establishing your website? | Rhan Diane Carado and Clement Lee will take the responsibility for establishing the website with the guide of the people which has expertise in computer to share her knowledge about computer. And the asking helps of Mr. Riddick Lee, taken the course of IT. |
What functionality do you want to have on your website? | The website will be updating of what’s new about the company. Like new captured photos of their new recipe of pastries and new blend of coffees. The functionality that the website want to have is that the customer will get the latest product and menus in the website in the easiest way. By checking the website they can check and choose different types of cakes and pastries for their cravings. |
How will you ensure that your website is regularly updated? | The website planner will update regularly for them to have updated happenings. The website will also contacting or asking the company of what’s happening in their shop or what’s new about them. On how will also updating the website’s information and to meet the expectation of the customers. |
What services/information will only be accessed in your website? | The website will accept orders for the customers in an easy way through online services. The website will give brief information about the bakeshop and the products. The website will also featuring the products and menus and they can contact us for their reservations. |
Do you have any ideas for making your website more “sticky” (reasons for visitors to keep coming back to your website)? | (1) The website will have this activity related to the social media site like facebook. They will have this activity sharing some photos of carlo’s products and put hashtags and tag to the carlo’s bakeshop’s site on facebook. The photo they will share will be featured on the website and in the facebook. (2) The website will also put some extra trivia about the food, cakes, pastries and coffees. (3) The website will be also putting some exciting videos on how to bake some pastries, also the processing procedure from the bakeshop. (4) The website will put some easy tips on how to make some desserts or any tips on how to processes. (5) The website will create promotions to attract customers, in that way the customer will enjoy and will have a good time in choosing and checking the products and menus offered. |
How will you make sure your website complies with the law? | Privacy Law - deal with the regulation of personal information about individuals, which can be collected by governments and other public as well as private organizations and its storage and use. -The website will comply about this law, as it will follow the rule of the privacy of every consumer also with the organization of the bakeshop. All confidential data will be private from individuals and the bakeshop’s informations. Copyright Law - A party is guilty of copyright infringement if they violate one of the five exclusive rights given to copyright owners under the Copyright Act. Included in those rights are the right to prevent others from reproducing (or copying) a work, publicly displaying a work, or distributing a work. As a result, web page authors should take care not to copy the work of others. -The website will comply of copyright law as the website will have the permission from all sources we have. Applying the law to the website as the website planner will give the link or sources they have got. -The audience must obey the copyright law for the website’s security, or else they will be punishable by law. The Consumer Contracts Regulations The Distance Selling Regulations set out information the seller must give about the goods or service on offer, including:
-The website will comply the rules given as to the bakeshop’s purpose of other way of ordering. The website will follow the regulation of what is needed and what is all about the product they ordered. Rule as to Delivery and Pickup Delivery Provider Responsibilities. You will supply Point Pick-Up with a copy of your current driver’s license, other applicable licenses, and any relevant professional certifications. If you elect to use a Vehicle (as defined below) to perform Jobs, you may also be required to provide your prior driver’s license information, information on your driving record, proof of insurance covering each Vehicle, and other details regarding each Vehicle. - The website will assure that upon this law, all rules will be apply as to the delivery and pickup upon the order of the customers. |
- Designing the website – Planning Template
Page Description | Site Functionality | Content Summary | Images | External Links |
Home | -Displays different product -gives what the website offers | It will serve as the updated page which shows about the bakeshop. It will show of what’s new about the bakeshop. Also some presentations of the products. | - logo of the bakeshop - different categories of food - new product | https://www.facebook.com/carlosbakerycafe/?fref=ts (facebook) https://www.instagram.com/carlosbakerycafe/ (instagram) |
About Us | -Vision-Mission -Information about the bakeshop -History of the Bakeshop -The Location | In this page it will show the information about the bakeshop. This page shows the mission and vision of the bakeshop. Including the History of the bakeshop. The website in this part will have the location of different branches of the Bakeshop. | -old picture of the bakeshop | https://www.facebook.com/carlosbakerycafe/?fref=ts (facebook) https://www.instagram.com/carlosbakerycafe/ (instagram) |
Contact Us | -Contact number of the bakeshop - ways on how to order -ways on how to have reservations -comment box -open forums | For an easy communication with the customer to the bakeshop. It includes in this page the contact number of the bakeshop. Also other accounts that they can reach easily. Including also the feedbacks of the customers to and some open forums for their more suggestions and comments about the products and the service and also about the structure of the website. | https://www.facebook.com/carlosbakerycafe/?fref=ts (facebook) http://rjtgroup.ph/carlosbakeshopcafe/ (other website) https://www.instagram.com/carlosbakerycafe/ (instagram) | |
Menus | -list of cakes -menu for party platters | We will put the list of different flavours of cakes with its specific price. Also the party platters for the family or group of friends who wants to have reservations and orders to the website. | - different flavours of cakes - list of party platters | http://rjtgroup.ph/carlosbakeshopcafe/carlos-products/ (other site) |
Products | -list of breads (core products) | Listing the core products of the bakeshop especially the bread putting some description about the specific bread. | - different breads | http://rjtgroup.ph/carlosbakeshopcafe/carlos-products/ (other site) |
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