Business Case

Gate 1 Report

Part 1.Client Overview - Manojen

i. What business is the company in and what are its goals?

• arterial roads; transit; policing; sewer and water systems; waste disposal; region-wide land use planning and development; as well as health and social services

• Increase awareness of the town; bring people into the community to increase business and revenue.

• The township of Uxbridge is a municipality

How successful is the organization and why?

• The township of Uxbridge has not been successful in the marketing area of business. The township does not allocate resources towards this area.

What are the companies’ potential future prospects?

• More promotion of local businesses, events, and attractions. Expand the community by trying to grow in population. Increase tourism. Increase the town’s revenue as a whole.

ii.

• External Issues:

• Internal Issues: No budget for marketing

• Competitive Issues: Other nearby communities businesses and attractions/events

Part 2. Project Scope Sheldon

Gate 1 Report

Part 1.Client Overview - Manojen

i. What business is the company in and what are its goals?

• arterial roads; transit; policing; sewer and water systems; waste disposal; region-wide land use planning and development; as well as health and social services

• Increase awareness of the town; bring people into the community to increase business and revenue.

• The township of Uxbridge is a municipality

How successful is the organization and why?

• The township of Uxbridge has not been successful in the marketing area of business. The township does not allocate resources towards this area.

What are the companies’ potential future prospects?

• More promotion of local businesses, events, and attractions. Expand the community by trying to grow in population. Increase tourism. Increase the town’s revenue as a whole.

ii.

• External Issues:

• Internal Issues: No budget for marketing

• Competitive Issues: Other nearby communities businesses and attractions/events