Kellogs Case Write Up

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                                     Kellogg’s company

“You can’t buy happiness, but you can buy local and that’s kind of the same thing”.

 This case study explores the role of communication as a central part of its operations strategy, with particular focus on how it managed its ‘Origins’ initiative. The main mission of the Origins project was to Reinforce the natural origins of Kellogg’s ingredients with consumers, namely the cereal grains themselves, Deliver the highest quality ingredients for local consumers, Commit to taking good care of the farmers and the habitat and build impactful and innovative programs.

Making consumers to be healthy and taking care of farmers too.

                Kellogg’s business communication with its partners, both inward or outside shows great impact in developing their market strategies. Every person wants to be happy in the world but we cannot buy it in the market, so Kellogg’s has started a new way of strategy which gives happiness to both farmers and consumers. This new way makes consumers to be healthy all the time, by eating good quality of cereals or oats in their regular breakfast.  Along with being one of the largest food companies in North America, Kellogg’s was rated as one of the most valuable food brands worldwide. The Kellogg Company saw steady increases in net sales from 2010 to 2013, before reporting steep losses in 2014 to 2015. I prefer not to change this way of strategy in spreading health consciousness to consumers by giving the good products, rather try to adopt new ways to reach the consumers quickly about this healthy diet like keeping some demos and showing practical results of the products in the markets or stores.