Big Skinny Case Write-Up

Big Skinny Case Write-Up

As evidenced through the case, Online Marketing at Big Skinny, the small and innovative wallet company Big Skinny finds themself in a sticky situation. In my opinion, if Big Skinny were to direct and focus its online marketing efforts in one direction in hopes of increasing sales, I would increase the engagement of the social media pages Big Skinny has to offer.

With such a loyal and attentive customer following as illustrated through the coined “Customer Love Section,” Big Skinny’s opportunities to engage current and new consumers via social media are endless. By constantly and effectively engaging with consumers via Facebook, Twitter, and a relevant-content blog, users are extremely likely to share and involve friends into the stretch of Big Skinny’s brand reach. As numerous studies have illustrated, one of the leading factors of trust when it comes to making purchasing decisions from companies are friends/family. Thus, through maintaining these key relationships, Big Skinny can use its current customers as “brand ambassadors” to help promote and increase overall reach.

Since consumers have the ability and have proven to upload pictures of themselves with their new Big Skinny wallets and post/tag the social media profiles of Big Skinny, general interest and knowledge will be inadvertently disseminated to users news feeds and social circles. Through leveraging these major social media tools, Big Skinny is able to initiate WOM (Word of Mouth) marketing from their consumer base which is a free and effective communication channel.

As stated in the case study, some of the current online marketing measures of Big Skinny are risky and ineffective

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