Application of Herzberg’s Two Factor Theory of Motivation in It Sector

Introduction to Organizational Behavior (IOB)

Field Project  

‘Application of Herzberg’s Two Factor Theory of Motivation in IT Sector’

Institute of Management, Nirma University

27th January, 2015

ACKNOWLEDGMENT:

I am using this opportunity to express my gratitude to everyone who supported me throughout the course of this field project titled-‘Theory of Motivation for IT Sector’. I am thankful for their aspiring guidance, invaluably beneficial criticism and friendly advice during the filed project work. I am sincerely grateful to them for sharing their truthful responses on the initial work done for the same.

I would also like to give special mention to our very own Prof. Reena Shah- certainly the best professor of the best course for giving us valuable insights on various topics of organizational behavior.  

I also express my warm thanks to Prof. Tanvi and Prof. Priyanka for their support and guidance during the stage of doing survey.

And a heartfelt thanks to all those employees who filled in the responses for the survey form. It was indeed an enriching experience in reaching out to them and in turn receiving many valuable suggestions for my study further.  

TABLE OF CONTENTS:

1. ABSTRACT:

The concept of motivation is quite prevalent in theory for us, the ‘Organizational Behavior’ students. But this concept and its theories are of paramount importance in any organization or sector especially when it’s one of the most dynamic drivers of our Indian economy- The IT Sector. The Project titled- ‘Application of Herzberg’s Two Factor Theory of Motivation in IT Sector’ is a step in this direction only- to know how hygiene factors and motivators defined by a management thinker as good as Herzberg are still applicable or not? By this I mean- Are the things that make people satisfied and motivated on the job are still different in kind from the things that make them dissatisfied?
The project outlines all these aspects with IT sector organizations being in the limelight. The survey which was conducted online has given me a positive response in relation to the age old Herzberg’s theory. But the project report also entails a small comparison of the booming sector’s growth with comparison to the attrition rate in the same- through telephonic interviews few respondents were asked about their experience in the last IT firm in which they worked and why did they leave (if at all they themselves left the firm).

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