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90-60-30 Days Hotel Event

Autor:   •  February 12, 2012  •  Case Study  •  435 Words (2 Pages)  •  1,393 Views

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Key Issue

Objective

Marketing 4p's Price Product Place Promotion

3c's are Customer, Competition and Cost

90 Days Prior

* Decide on the Date. No other major events in the City

* Create an invite list. Secure their Calendars

* Develop on the Event Content

* Grand Opening offers

* Plan on the Event - Secure Celebrities dates

* Select a theme

60 Days Prior

* Secure Catering

* Plan the setup

* Contact Local Media - Start advertising soon.

30 Days Prior

* Send formal invitations

* Press Invitations

* Finalize on giveaways

** EVENT

* Unique Theme

* Festive Atmosphere (flowers, lighting, music)

* Any performances

* Hire local artists

* Entertainment

GRAND OPENING EVENT

* Perfect Opportunity to showcase Shangri-La's amenities and services

* Offer Golden Circle Award Points. 500 points for booking their stay during the opening night.

* 10% off coupon

* Invitations:

* Local business Leaders

* Chamber of Commerce & Convention

* Local Attractions

* Dignitaries (Mayor, council members) VIP guests

* Local Travel Agents

* Shangri-La Executives & Senior Management

* Decide on the Date. No other major events in the City

* Create an invite list. Secure their Calendars

* Develop on the Event Content

* Grand Opening offers

* Plan on the Event - Secure Celebrities dates

* Select a theme

* Any performances

* Hire local artists

* Entertainment

...

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