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Last update: February 13, 2015
  • Scotch Whisky Case Study - Localizing Advertising Campaigns in Emerging Markets

    Scotch Whisky Case Study - Localizing Advertising Campaigns in Emerging Markets

    Scotch Whisky Case Study Localizing Advertising Campaigns in Emerging Markets: Diageo, Pernod Ricard and other marketers of global spirits brands are localizing advertising campaigns in emerging markets. This is because, as mentioned in the case, "different messages are needed to reflect different environments" (Keegan & Green, 2013). When these global spirits brands are localized they can focus on how that particular audience will perceive the key message being communicated to them. Target markets in emerging

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: November 23, 2013 Autor: andrew
  • What Types of Group Influence Are Operating in This Campaign?

    What Types of Group Influence Are Operating in This Campaign?

    What types of group influence are operating in this campaign? Identification is the most prominent influence in this campaign. Since the feedback was that the Camry was suburban and urban, the campaign is attempting to create a belief that the Camry is part of an active, adventurous urban lifestyle. The intent is have African American women to identify and internalize values and beliefs associated with their group from the campaign content and then act upon

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    Essay Length: 703 Words / 3 Pages
    Submitted: April 29, 2014 Autor: viki
  • Updation Form for Emaii Details

    Updation Form for Emaii Details

    Form for updation of details UTI AMC Ltd. __________ Date: __________ Dear Sir, Please update my details as under: (Please fill-up the below form in BLOCK letters only) Folio No. Name of 1st Holder Scheme Name E-mail ID of 1st holder Mobile No.of 1st holder I authorize you to send my Statement Of Account (SOA) to my registered email ID in lieu of the physical copy. I authorize you to send my Abridged Annual Account

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    Essay Length: 472 Words / 2 Pages
    Submitted: February 15, 2015 Autor: Roshan Priyadarshi
  • Mymathlab Study Plan Details

    Mymathlab Study Plan Details

    MyMathLab Study Plan Details MTH/213 Version 5 ________________ University of Phoenix Material MyMathLab Study Plan Details Use the study guide outlined below to assist you as you work through this course. MyMathLab and the course textbook are aligned closely. The Study Plan is one of three MyMathLab tasks you will do for your individual work each week. * Take the weekly formative assessment before starting on the Study Plan assignment. * To start the Study

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    Essay Length: 815 Words / 4 Pages
    Submitted: February 22, 2015 Autor: Patricia Ricetti Bradway
  • Produce a Report in Detail About Jabatan Kerja Raya (jkr)

    Produce a Report in Detail About Jabatan Kerja Raya (jkr)

    NMIT GROUP ASSIGNMENT COURSE: MARITIME TRANSPORTATION MANAGEMENT SUBJECT CODE: MRI 2314 SUBJECT NAME: INTERMODAL TRANSPORT LECTURER: MR ZULKIFLI QUESTION: PRODUCE A REPORT IN DETAIL ABOUT JKR NAME NO. ID MOHD NURAIMAN ASYRAF BIN ROSLI 1130500546 AMIRUL BAHARIN BIN MD RAZALI 1130500544 MUHAMMAD ALIF DANIAL BIN MOHD SABARUDDIN 1130500536 KHAIRIL SYAKIRIN BIN NOR KHAIRI 1130500340 Table Of Content Acknowledgement Jabatan Kerja Raya Background JKR Vision and Mission Organisational Structure Major Function Major Activities Empowerment of Policy

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    Essay Length: 1,341 Words / 6 Pages
    Submitted: March 14, 2015 Autor: aimanasyraf
  • Marketing Campaign Redbull

    Marketing Campaign Redbull

    Digital Marketing Research proposal to evaluate a digital marketing campaign Company Red Bull Product Red Bull Energy Drink By Chirag Malhotra UM14197 Digital Marketing - Digital marketing is the modern age marketing tool which uses the power of the electronic media ranging from the mobile apps, podcasts, electronic billboards, digital television to radio channels. Internet of things(IoT) has also made this once abstract concept in the marketing jargon a reality which is as we may

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    Essay Length: 855 Words / 4 Pages
    Submitted: March 30, 2015 Autor: achrag
  • Key Elements of a Successful B2b Social Media Campaign

    Key Elements of a Successful B2b Social Media Campaign

    Key elements of a successful B2B social media campaign Executive Summary: A well planned B2B social media campaign can be an effective source to create a buzz, drive traffic, enhance client relationships, generate leads, increase brand recognition and build reputation. When a B2B firm embarks on executing their social media campaign, they should have an illuminated path to follow. The path comprises of six components which if integrated can lead to a successful social media

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    Essay Length: 315 Words / 2 Pages
    Submitted: August 8, 2015 Autor: nims673
  • Details on Retinitis Pigmentosa

    Details on Retinitis Pigmentosa

    Can the effect of the genetic disease retinitis pigmentosa be reduced? Retinitis pigmentosa is a retinal disease where the retina is damaged resulting tunnel vision. The function of the retina is to receive light focused from the lens, convert the light into neural signals, and send these signals on to the brain. The light received is processed through the photoreceptor cells. There are 2 types of photoreceptors in the retina. Firstly, the rods; there

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    Essay Length: 1,006 Words / 5 Pages
    Submitted: September 29, 2015 Autor: miss_zulekha
  • Inflation in Detail in the United States

    Inflation in Detail in the United States

    Abstract The purpose of this paper is to analyse inflation in the US from the following aspects: time period, background, causes, relevant theory and policies. We find major inflationary periods in the US were primarily caused by cost-push inflation. In addition, discussion on Phillips Curve gives us significant understanding about the relationship between unemployment rate and inflation rate. Last but not least, due to great damage high inflation can bring to the economy, we also

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    Essay Length: 2,153 Words / 9 Pages
    Submitted: October 8, 2015 Autor: Yifan Wang
  • The Bank of Punjab - Entire Details

    The Bank of Punjab - Entire Details

    Bank Of Punjab National University of Modern Languages Department of Management Science Lahore Campus INTERNSHIP REPORT ON THE BANK OF PUNJAB SUBMITTED BY MANSOOR ALI ROLL NO: L-77 MASTER OF COMMERCE SESSION AUGUST 2012 TO JULY 2014 ________________ NATIONAL UNIVERSITY OF MODERN LANGUAGES F:\CV\numl 1.jpg Lahore Campus Faculty of Management Sciences SUPERVISORY NOTE It is hereby certified that the report has been thoroughly and carefully read and recommended to the Faculty of Management Sciences for

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    Essay Length: 9,225 Words / 37 Pages
    Submitted: October 22, 2015 Autor: shazi
  • Dongfeng Motor Group Co Ltd Business Details

    DONGFENG MOTOR GROUP CO LTD Consumer Discretionary Sector, Automobiles Industry Hong Kong Stock Exchange 489.HK Student Research by Random Walk Group Members: FENG, Tingshuai (1155069177) SUN, Shangyun (1155066436) WANG, Xiaolu (1155067876) YANG, Zerui (1155067870) YE, Xingming (1155067871) ZHANG, Yue (1155066411) 27 October 2015 Recommendation BUY Target Price (HKD) 15.10 Current Price (HKD) 11.10 52WK High (HKD) 14.48 52WK Low (HKD) 7.02 Market Cap (B HKD) 95.64 P/E Ratio 6.99 Business Description Dongfeng Motor Group (DFG)

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    Essay Length: 2,569 Words / 11 Pages
    Submitted: November 6, 2015 Autor: purple77126
  • Dove Real Beauty Campaign - Find Your Real Beauty with Friend

    Dove Real Beauty Campaign - Find Your Real Beauty with Friend

    Dove Real Beauty Campaign “Find Your Real Beauty with friend” Hotel Advertising Management Prof. Shin Hong Chul 2012105285 유가영(Grace2) 2013102081 조보람(Grace3) 2014105171 Anisha Chhetri 2014105194 Maria Jose Caceres 2012100199 R. Laura Mata L. Contents 1. Introduction 1. Motivation 2. How we made this advertising 1. Advertising 1. Message Contents 2. Message Appeal 3. Target Audience 4. Strength & Limitation 1. Conclusion 1. Summary of Advertising 2. Suggestions 1. Reference 1. Introduction A. Motivation As our

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    Essay Length: 1,833 Words / 8 Pages
    Submitted: December 7, 2015 Autor: luhee
  • Ford Fiesta Campaign

    Ford Fiesta Campaign

    1. Was the Ford Fiesta campaign successful? Discuss. Early results of the campaign seemed very positive. Press coverage had been extensive, familiarity with the nameplate was high, and significant amount of traffic was coming to the website, though a smaller fraction of the population was registering on the site than normal. Even though their video content had not truly gone viral as they were supposed to, but the brand visibility of ford fiesta had a

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    Essay Length: 464 Words / 2 Pages
    Submitted: December 9, 2015 Autor: Raajit Kumar
  • How Are Ideas About Female Beauty Presented in ‘this Girl Can’ and the ‘dove Real Beauty’ E-Media Advertising Campaigns?

    How Are Ideas About Female Beauty Presented in ‘this Girl Can’ and the ‘dove Real Beauty’ E-Media Advertising Campaigns?

    How are ideas about female beauty presented in ‘This Girl Can’ and the ‘Dove Real Beauty’ e-media advertising campaigns? Both campaigns show female beauty in a new light, that don’t conform to hegemonic beliefs. The ‘This Girl Can’ adverts was created to stop judgment of women in exercise and sport. They have done this by creating a cross media campaign of different sized and aged women doing exercise. The ‘This Girl Can’ website homepage

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    Essay Length: 497 Words / 2 Pages
    Submitted: January 2, 2016 Autor: rosieohagan
  • Greenpeace Unfriend Coal Campaign and Facebook

    Greenpeace Unfriend Coal Campaign and Facebook

    GREENPEACE’S UNFRIEND COAL CAMPAIGN AND FACEBOOK Case Background: After announcing its expansion in 2010, Facebook is confronted with critics from Greenpeace. The NGO Greenpeace found fault with the energy supply from the new Data Center of Facebook in Prineville, Oregon. Greenpeace already has gained a lot of public support on the issue through its Facebook page and a YouTube video, both of which have got a huge number of followers. So Facebook is under a

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    Essay Length: 961 Words / 4 Pages
    Submitted: January 6, 2016 Autor: Radhika Mall
  • Magic Bus Active Tees - Campaign for Sustainability

    Magic Bus Active Tees - Campaign for Sustainability

    Amrita Mukherjee SSC 493A Summer 2010 Magic Bus Active Tees Campaign for Sustainability Index of Content 1. Preamble 3 2. The Magic of Magic Bus 6 2.1 History of Magic Bus 10 2.2 The Organization 13 2.3 Vision and Mission 18 2.4 Key Pillars of Success 20 2.5 Awards and Accolades 35 3. Magic Bus Active Tees Campaign 36 3.1 What is Magic Bus Active Tees? 36 3.2 My Group 37 3.3 My involvement 38

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    Essay Length: 5,121 Words / 21 Pages
    Submitted: January 15, 2016 Autor: amrita229
  • Donald Trump - Foreign Policy for His Presidential Campaign of 2015-16

    Donald Trump - Foreign Policy for His Presidential Campaign of 2015-16

    Roy Ugol FIN 3604 Term Paper I chose Donald Trump as my candidate to discuss on his foreign policy for his presidential campaign of 2015-16. The reason being that it has a lot to do with Israel and their threating countries around it, most of my family lives in Israel so what will happen there by the actions of our president means a lot to me. To begin, Trump feels that earlier in the Iraqi

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    Essay Length: 511 Words / 3 Pages
    Submitted: February 18, 2016 Autor: roybooy
  • What Are the Benefits and Dangers That Universities Face by Including Social Media in Their Marketing Campaign?

    What Are the Benefits and Dangers That Universities Face by Including Social Media in Their Marketing Campaign?

    3) What are the benefits and dangers that universities face by including social media in their marketing campaign? Social media marketing can be used to increase attendance at university games. The use of social media is increasing and has become a primarily mobile activity for young adults. According to a Pew Researcher Center study, 74% of all adults use social networking sites in 2014 (Pew Research Center, 2014). Social media offers new possibilities for people

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    Essay Length: 552 Words / 3 Pages
    Submitted: March 1, 2016 Autor: Annikannika
  • Health Campaign

    Health Campaign

    L:\CUC\MARKETING\Images & Logos\CUC landscape logo.jpg Assignment Brief Assignment Brief 204 HSC BA (hons) Public Health and Community Studies 2014 / 2015 Module Leader: Florbela Teixeira Tutor's Name: Module Title: Lifestyleand Behaviour change Assignment Number: One of two Module Code: 204 HSC Assignment Type: Academic resource DATE SET: 29/02/16 DATE DUE: % of Module Mark 40% Module Learning Outcomes 1. Analyse lifestyle behaviour in contemporary society and its impact on health and wellbeing of individuals and

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: March 20, 2016 Autor: beautiful12
  • World of Warcraft's "what's Your Game" Campaign

    World of Warcraft's "what's Your Game" Campaign

    About the campaign: The campaign I’m going to talk about is called “What’s your game?” – a multi-channel video campaign using 16 to 79 second videos or commercials with celebrity endorsement from various entertainment industries as representatives which includes Chuck Norris as “The Hunter”, Ozzy Osbourne as “The Dark Prince”, Mr. T as “The Night Elf ‘Mohawk’”, William Shatner as “The Shaman”, Verne Troyer as “The Mage”, Jean-Claude Van Damme as “The Troll”, Willy Torendo

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    Essay Length: 935 Words / 4 Pages
    Submitted: April 21, 2016 Autor: Icey Zhu
  • Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purduy’s Chocolates Case Study Consumer Behavior – BMKT 364 Yasaman Nourani image1.png ________________ Introduction Market demand for the chocolate-related products has been rising in the recent years. 52 percent of Americans says chocolate is their favorite flavor. (Schwarcz, 2010) Chocolate contains minerals and antioxidants that can help reduce the risk of cancer and heart disease. (Biomed, 2011) Both of these factors are in favor of this feels-good food market. The US National Confectionary Association (NCA)

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: May 14, 2016 Autor: Arian Hosseinzadeh
  • starting a Detailing Business

    starting a Detailing Business

    The concept of action learning is the use of actual work issues and challenges as the developmental activity itself. In short, action learning can be described as learning by doing (p.64). So 2 years ago I'd actually dropped out of college. The reason was mainly just a lack of motivation. In addition, I was studying computer science which I hated and could not see myself having a future in. Needless to say, my parents and

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    Essay Length: 551 Words / 3 Pages
    Submitted: May 31, 2016 Autor: Diala Agomuoh
  • Collins Car Detailing

    Collins Car Detailing

    Summary Colin’s Car Detailing, a small auto-detailing business started by Colin Ford has been growing consistently since its inception back 4 years. It has been named as one of the top three detailing establishments in the mainland comprising West Vancouver and North Vancouver. But with the recent increase in the demand, all of Colin’s timeslots were filled for the next one month and he had to turn away few customers who needed quick service. He

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: June 12, 2016 Autor: Nagashruthi Chakilam
  • Carl’s Jr Marketing Campaign

    Carl’s Jr Marketing Campaign

    The new marketing segment for Carl’s jr marketing campaign is to establish brand awareness in Australian market according to their tastes and preferences. An entire new menu with healthy options has been developed to encourage the Australian citizens towards their product. In addition, Carl’s jr has pursued the interest of their potential customers by using celebrity models such as Paris Hilton & Kim Kardashian in their ad campaign which has targeted the young active adult

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    Essay Length: 442 Words / 2 Pages
    Submitted: September 20, 2016 Autor: Anmol Saxena
  • Weed, Health and Safety - Campaign to Regulate Marijuana like Alchohol

    Weed, Health and Safety - Campaign to Regulate Marijuana like Alchohol

    Annonated Bibliography "Weed, Health and Safety." Campaign to Regulate Marijuana Like Alchohol. n.p. n.d. Web. 30 Oct. 2012. This article benefits a vocation of contrasting liquor and weed. It records the quantity of passings brought on by liquor and numerous different measurements in the course of recent years. This helped me out a ton with my Marijuana versus Liquor, since it had all the data that I required on one site page. I surmise that

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: September 27, 2016 Autor: Tera Williams

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