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Last update: February 26, 2015
  • Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of ISO Certification in Service Marketing: An Analysis of Education Services This paper outlines a research study to explore the implications of ISO 9000-certifications in the marketing of education services. ISO 9000 is underscored as being an indication of enhanced quality, and improved quality is proven to yield superior perceived image, customer trust, perceived performance, perceived service quality, customer expectations and perceived value, which in turn result in higher levels of customer satisfaction the

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    Essay Length: 731 Words / 3 Pages
    Submitted: May 25, 2013 Autor: ksharma
  • Qnt 351 - Hypothesis Testing Strategy

    Qnt 351 - Hypothesis Testing Strategy

    Learning Team Reflection QNT/351 Hypothesis Testing Strategy In the prior two assignments our team has focused on using descriptive statistics to draw conclusions about the relationship between the size of a home and its price. The underlying hypothesis has been that prices are higher when the size of the homes is larger. Of course, there are many other factors that affect home prices such as location, whether the home is new or pre-owned, if the

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    Essay Length: 640 Words / 3 Pages
    Submitted: May 29, 2013 Autor: jeetkaur612
  • Aqr's Retail Momentum Strategy

    Aqr's Retail Momentum Strategy

    How did AQR’s retail momentum strategy differ from the traditional approaches? Would those differences make the strategy more or less appealing to retail mutual fund investors? What are the expected returns and risks of AQR’s retail momentum strategy as compared to the traditional approaches? The advantageous correlation structure in Exhibit 5 was seen as a key selling point of momentum. Is this the right way to think about AQR’s momentum mutual funds? If not, use

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    Essay Length: 411 Words / 2 Pages
    Submitted: June 2, 2013 Autor: luo8011
  • Kudler Fine Foods Marketing Research Case Study

    Kudler Fine Foods Marketing Research Case Study

    Marketing Research Ben Enuma University of Phoenix Marketing MKT/421 Susan Tomaski September 18, 2012 Put simply, marketing research is the process of finding solution or answers to specific consumers needs through a thorough study of situational factors. Marketing research is important to developing marketing strategy because whatever strategy an organization adopts, it requires reliable information or data for decision making and planning. For instance, when a firm wants to roll out a new product, it

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    Essay Length: 1,493 Words / 6 Pages
    Submitted: June 2, 2013 Autor: benenuma
  • Marketing Management Case

    Marketing Management Case

    9.1 What are the bases for tradeoffs between conflicting wants and needs of different customers with respect to the same product? How important is it to emphasize product quality when a new and unique product is launched? When a costumer look in the market, same product between brands, they always take in account the quality versus price, sometimes a segment of costumer prefers to pay a little more but get better quality, other point of

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    Essay Length: 943 Words / 4 Pages
    Submitted: June 2, 2013 Autor: ratunko
  • Integrated Marketing Communications

    Integrated Marketing Communications

    An Integrated Marketing Communications (IMC) has been developed by Kudler Fine foods, and has hired me on as their new Research Consultant. In this paper I will assess the information of the psychographic and demographic for the development in the marketing strategies to determine marketing decisions, and the data used within the decision making and considerations of various methods and strategies. Data Memo-Kudler Fine foods MKT-435 Thomas O’Brien May 2013 A Gourmet grocery store-Kudler Fine

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    Essay Length: 1,237 Words / 5 Pages
    Submitted: June 5, 2013 Autor: Suggestions4me
  • How and Why Marketing Creates Value in a Chinese Company with a Focus on Low Price Versus Differentiation

    How and Why Marketing Creates Value in a Chinese Company with a Focus on Low Price Versus Differentiation

    How and why marketing creates value in a Chinese company with a focus on low price versus differentiation Since the three decades of reform and opening-up, China’s economy has taken place dramatically. The economic climate of China has transformed from planning economy to market economy, which means prices of goods and services are determined in a free price system and ways of marketing can be more diversified. China is a huge and potential market that

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    Essay Length: 961 Words / 4 Pages
    Submitted: June 11, 2013 Autor: Yang
  • Human Resource Managment and Motivational Strategies

    Human Resource Managment and Motivational Strategies

    Kearns assumes that in order for an organisation to truly be successful they need to view human capital or people as the primary source of competitive advantage. Essentially it could be said that organizational success depends on the collective efforts of the employees and the ability to motivate them as the driving factor behind this. No more can the success of this be seen more clearly than at Volkswagen South Africa who used motivation as

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    Essay Length: 987 Words / 4 Pages
    Submitted: June 17, 2013 Autor: obelmac
  • Talent Management Strategy

    Talent Management Strategy

    Assignment 3 – Talent Management Strategy Talent Management – HRM 532 February 17, 2013 Formulate a talent management strategy to encompass the entire talent requirements of the organization. As a company grow they must be mindful that their achievements are through the results of the talent capabilities of their employees. The success of any organization is based on its ability to attract, engage, and reward talented people effectively. Company executives are realizing that in in

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    Essay Length: 1,322 Words / 6 Pages
    Submitted: June 17, 2013 Autor: carorobrsn
  • 4th Annual Conference of Advertising, Marketing and Business Administration

    4th Annual Conference of Advertising, Marketing and Business Administration

    The 4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines took place in February 3,2013, at the AFP Theater, Camp General Emilio Aguinaldo, Quezon City, under the title “Philippine Marketing and Advertising; Facing the Challenge of the Globally Competitive Market”. The seminar was attended by 28 different Universities and colleges nationwide. Lectures were presented by: • Mr. Ian Del Carmen, President /CEO of Fireball Group of Companies • Mr. Roel Perez

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: June 27, 2013 Autor: jhustmhin
  • Chern's Company Strategy

    Chern's Company Strategy

    Chapter 1 Chern’s company strategy is one that pushes its employees to excel in their jobs, for which they are compensated or made to move on. This is crucial to consider when setting staffing goals for its recruitment and staffing needs. Some process goals that Chern’s should, and may already be implementing, include being able to attract enough highly qualified applicants for their sales associates position. This is a very important goal for Chern’s because

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    Essay Length: 1,300 Words / 6 Pages
    Submitted: July 2, 2013 Autor: christahunter
  • Starbucks' Strategy and Internal Initiatives to Return to Profitable Growth

    Starbucks' Strategy and Internal Initiatives to Return to Profitable Growth

    Emily Thomas Professor Gervais Strategy Starbucks Case April 2, 2012 Starbucks' Strategy and Internal Initiatives to Return to Profitable Growth Starbucks has been the world's premier roaster and retailer of coffee since its founding in 1987. Today they operate stores in over 50 countries. They have 8,812 company-owned stores and 7,583 licensed stores. Sales accumulate on average to about $10 billion dollars. Starbucks along with the rest of the world was hit hard with the

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    Essay Length: 4,488 Words / 18 Pages
    Submitted: July 3, 2013 Autor: zulqarnayen
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and

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    Essay Length: 852 Words / 4 Pages
    Submitted: July 9, 2013 Autor: gsalazar
  • Strategy Case

    Strategy Case

    Create a brief overview of the company requirements for a total rewards system. For the purposes of this paper, I have envisioned a company that has 20,000 employees and operates in 17 countries. Of the 20,000 employees, 2,000 of them occupy management level positions and speak different languages, thus making the company very diverse. The company prides itself on employing talented individuals that will help take them to the next level in the industry by

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    Essay Length: 258 Words / 2 Pages
    Submitted: July 13, 2013 Autor: Shemikaes
  • Why Is an Ijv Considered a Successful Entry Strategy in the Brics Countries? Where Are They Most Frequently Located?

    Why Is an Ijv Considered a Successful Entry Strategy in the Brics Countries? Where Are They Most Frequently Located?

    Why is an IJV considered a successful entry strategy in the BRICS countries? Where are they most frequently located? An international joint venture (IJV) is defined as a “collaboration between two or more companies who between them create a third enterprise or corporation” (Bryers, 2013). Through establishing an IJV with a firm which is located in the desired nation, they are seen as a method for multinational companies to break into a new market. They

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    Essay Length: 1,607 Words / 7 Pages
    Submitted: July 23, 2013 Autor: serks11
  • Description of 759 Store and Its Corporate Strategy

    Description of 759 Store and Its Corporate Strategy

    Description of 9 Store and its corporate strategy 9 Store was established in 2010 and had more than more than 133 stores in Hong Kong in 2013. It attempted to compete with local chain stores by focusing on the niche market of snacks directly imported from Japan and Korea at discounted prices. 9 Store was a key stream of business of the Hong Kong listed company, CEC International Holdings Limited (9.HK) (“the Group”). The Group

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    Essay Length: 635 Words / 3 Pages
    Submitted: July 28, 2013 Autor: bearinhk1981
  • Operations Strategy at Galanz

    Operations Strategy at Galanz

    Galanz Case CASE ANALYSIS REPORT ON Operations strategy at Galanz MGT 546 Operations and Service Management Case Summary This paper is all about one of the leading electronic appliance manufacturer of china, the Galanz group. The case tells about the phase development of a manufacturing company. How a down feather producing company entered into production of the microwave oven and how they become the leader in national and international market. The company was found in

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    Essay Length: 2,406 Words / 10 Pages
    Submitted: July 31, 2013 Autor: yukiQQ
  • Explain Why Government Regulation Is Needed, Citing the Major Reasons for Government Involvement in a Market Economy

    Explain Why Government Regulation Is Needed, Citing the Major Reasons for Government Involvement in a Market Economy

    Explain why government regulation is needed, citing the major reasons for government involvement in a market economy. In the beginning there was no intention for the government to have a hand in business. The government wanted businesses to act on their own best interests without any involvement from the government. Regulation was brought about to enhance the public and take care of those that have lost or investigate those who have cheated. For many years

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    Essay Length: 1,376 Words / 6 Pages
    Submitted: July 31, 2013 Autor: decgrl
  • Baldwin’s Business Strategy

    Baldwin’s Business Strategy

    Baldwin’s Business Strategy Baldwin concentrated on increasing market share by offering quality products at a competitive price while managing our costs and financing to maximize value. Our sales strategy is to offer low-tech and high-tech products at a competitive price, relative to the market, by investing in marketing and promotions to increase market awareness and accessibility. The research and development (R&D) department goal is to develop products in a short amount of time while focusing

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    Essay Length: 2,748 Words / 11 Pages
    Submitted: August 3, 2013 Autor: brian1231
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating Between Market Structures In economics there our different market structures. And depending on which type of company we are examining, the company is sorted into one of these structures. For the purpose of this paper, the cellular company named “Sprint” will be the company that will be focus on. This paper will explain which market structure Sprint belongs to and how the market structure of Sprint differentiates from the other alternatives. Then the paper

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    Essay Length: 838 Words / 4 Pages
    Submitted: August 5, 2013 Autor: hgm2013
  • Starbucks Marketing Plan

    Starbucks Marketing Plan

    Marketing Plan Company Overview Starbucks, which is currently the world’s largest coffeehouse company, was founded in Seattle, Washington in 1971 as a single store that sold high quality coffee beans. The idea to sell coffee in the stores did not come until the early 1980s, which seems to be the best idea that Starbucks’ ever came up with. Expansion Expansion soon followed for Starbucks as they rapidly started to grow outside of the Seattle area

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    Essay Length: 880 Words / 4 Pages
    Submitted: August 7, 2013 Autor: delarosaj123
  • Business Level Strategy of Ikea

    Business Level Strategy of Ikea

    Business Level Strategy of IKEA According to the exploration of industry environment, a strategy analysis need to be carried on. It could be started by considering the generic strategies which firstly put forward by Michael Porter of Harvard Business School. Generic strategies contains three basic strategies of cost leadership, differentiation, and focus open to any business(Lynch, 1993). 2.1.1. Low-cost Leadership For low-cost leadership, it is a basic factor in the generic strategy. It is built

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    Essay Length: 954 Words / 4 Pages
    Submitted: August 9, 2013 Autor: jadeokyoko
  • Global Market

    Global Market

    When starting a new business, regardless of what kind of business it is there are has to be motivation as well as a whole lot of patience. A lot of research must be done when opening a business. A person who wants to open a new business must have a well thought out business plan to take to any potential partners or investors to help increase their chances for better success. There are many different

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    Essay Length: 640 Words / 3 Pages
    Submitted: August 12, 2013 Autor: steffmart22
  • Kfc International Marketing

    Kfc International Marketing

    Introduction KFC ( Kentucky Fried Chicken ) is one of the largest fried chicken fast-food chain business in the world operating more than 18,000 restaurants in 120 countries. Its main products are fried chicken pieces, hamburgers, sandwiches, desserts and soft drinks(KFC 2013). KFC’s competitive advantage lies in the fried chicken pieces with 11 herbs and spices menu that is often referred to as the “original recipe”. KFC supply beef and pork based products with the

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    Essay Length: 2,067 Words / 9 Pages
    Submitted: August 16, 2013 Autor: tanchang
  • Preliminary Introductory Summary Video Display Marketing

    Preliminary Introductory Summary Video Display Marketing

    PRELIMINARY INTRODUCTORY SUMMARY VIDEO DISPLAY MARKETING PURPOSE This report analyzes the details of Video Display Marketing (VDM), a marketing strategy that consists of video monitors which run ‘commercials’ informing our customers of our products and services. It recommends an implementation and promotion plan to reverse the trend of declining profits for Bank of New York (BNY) and enhance the bank’s image. PROBLEM/BACKGROUND Over the last four years, an unsuccessful advertising campaign has led to lagging

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    Essay Length: 557 Words / 3 Pages
    Submitted: August 21, 2013 Autor: shmandirwala

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