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Last update: June 18, 2021
  • Cottle India

    Cottle India

    MEMORANDUM TO: MS BRINDA PATEL FROM: SUBJECT: 2010 MARKETING PLAN DATE: We have studied Cottle-Taylor’s situation in India and we believe that the 2010 Marketing plan should focus primarily on the urban population in order to quickly increase toothbrush unit sales. We feel that increasing the marketing allowance to 15% of sales revenue (12% in advertising and 3% in promotion) will raise awareness and increase unit sales growth to the goal of 30%. Segmentation The

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    Essay Length: 924 Words / 4 Pages
    Submitted: March 8, 2012 Autor: imdeepak2003
  • Analysis of Uk

    Analysis of Uk

    Methods Economic The economic growth in Russia creates a good basis for the enterprises to begin and develop operations in Russia. The economic growth is strong in all districts of Russia, not just Moscow and St.Petersburg. Economic growth is influenced by the tax revenues and raw material exports and it enables the budget investments to other fields. Sociocultural The people are commonly well educated, especially in the biggest cities. The engineering education, especially, is well

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    Essay Length: 484 Words / 2 Pages
    Submitted: March 8, 2012 Autor: seankris88
  • Crossing the Border - North American Free Trade Agreement

    Crossing the Border - North American Free Trade Agreement

    The North American Free Trade Agreement (NAFTA) had just passed. For Katie Dunhill it was good news because, she hoped, the paperwork would be reduced. Katie was the import/export coordinator for Tokisan America Inc. (TAI). She managed the process of obtaining and sending raw materials and finished goods to and from the Mexican maquiladora. The maquiladora was a Mexican company that processed and assembled labor-intensive parts. Companies from all over the world, including TAI, arranged

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    Essay Length: 389 Words / 2 Pages
    Submitted: March 8, 2012 Autor: tinytoons95
  • Whose Interests Should Be the Paramount Concern of Government Trade Policy - the Interests of Producers (businesses and Their Employees) or Those of Consumers?

    Whose Interests Should Be the Paramount Concern of Government Trade Policy - the Interests of Producers (businesses and Their Employees) or Those of Consumers?

    The trade policy hurts the individual consumer more than the producers of businesses. American trade policies have regulations that limit the percentage of a product that must be made or portion of the product has to be made in the United States. This limits the competition of foreign countries which cause the price of products to increase on imported goods or parts. Now, these foreign components create higher prices and the result is consumers will

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    Essay Length: 329 Words / 2 Pages
    Submitted: March 21, 2012 Autor: sfield111
  • Arranging a Marriage in India

    Arranging a Marriage in India

    As a young American woman in India for the first time, I found this custom of arranged marriage oppressive. How could any intelligent young person agree to such a marriage without great reluctance? It was contrary to everything I believed about the importance of romantic love as the only basis of a happy marriage. It also clashed with my strongly held notions that the choice of such an intimate and permanent relationship could be made

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    Essay Length: 804 Words / 4 Pages
    Submitted: March 25, 2012 Autor: e4158278138
  • Microsoft in India Case Study Analysis

    Microsoft in India Case Study Analysis

    GLOBAL ENVIRONMENT OF BUSINESS SUBMITTED BY LIGIA C. POPESCU DATE NOVEMBER 5, 2011 INTRO In 2009, Microsoft India was creating their Go-To-Market strategy with their new cloud computing product offerings. To meet the needs of the various needs of the IT market, they had developed three types of products – IaaS (Infrastructure as a Service), SaaS (Software as a Service) and PaaS (Platform as a Service). The market was separated into three segments – Government

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    Essay Length: 2,304 Words / 10 Pages
    Submitted: April 21, 2012 Autor: Ligia
  • Foreign Multinationals in the Uk

    Foreign Multinationals in the Uk

    Organizations and institutions often require a business model for start up. A business model is usually the basic requirement from which any business would build itself from. A business model is often expected to be appropriate in order to extort the right benefit from the innovations it makes. Therefore, a given business model will hence help one to convert a given latest technology into an economic value activity (Drucker, 2006). When one looks at the

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    Essay Length: 257 Words / 2 Pages
    Submitted: April 22, 2012 Autor: oscar1989
  • How McDonald's Have Changed in the Past 10 Years in Uk

    How McDonald's Have Changed in the Past 10 Years in Uk

    In 1948 Brothers Richard and Maurice McDonald opened the first restaurant in San Bernardino, California. In Des Plaines Ill. Ray A. Kroc opened his first McDonald's in 1955, he figured he could franchise the McDonalds' business and six years later Kroc bought the McDonald business for $2.7 million. The company was innovate and Ronald McDonald made his debut 1963 as corporate spokesclown, the company grew and in 1965 McDonald's stock went public at $22.50 a

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    Essay Length: 3,749 Words / 15 Pages
    Submitted: April 27, 2012 Autor: bomb
  • An Evaluation of the Advantages and Disadvantages of Adopting the Euro. a Case Study of the Uk

    An Evaluation of the Advantages and Disadvantages of Adopting the Euro. a Case Study of the Uk

    Title of essay: An evaluation of the advantages and disadvantages of adopting the Euro. A case study of The UK I. Introduction According to European Commission (2011a), a new common currency in Europe was announced on the first day of January 1999. At that time, there were eleven European countries decided to join the Euro and the Euro was introduced instead of their own currencies. The Euro has been adopted as a main currency of

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    Essay Length: 2,322 Words / 10 Pages
    Submitted: April 28, 2012 Autor: quyenpm
  • International Investment & Trade (bap72)

    International Investment & Trade (bap72)

    International Investment & Trade (BAP72) Teaching Staff: Dr. E. Verwaal, Dr. F. Wijen Exam Field assignment   Introduction of the company: For this assignment on international trade we have chosen Volvo automotive. The Volvo conglomerate consists of several distinctive pillars, sometimes with very different products. The group produces truck, coaches, marine engines to name a few. Most people however, know Volvo as a premium car manufacturer; this part has been separated from the conglomerate in

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    Essay Length: 4,736 Words / 19 Pages
    Submitted: May 5, 2012 Autor: tatzmaus
  • Neo-Classical Approach and Keynesian Approach Which Is Better for International Trade and Porverty Reduction And

    Neo-Classical Approach and Keynesian Approach Which Is Better for International Trade and Porverty Reduction And

    Introduction With the process of economic integration around the world and the trend of globalization, international trade plays more and more important role in economic and affect the economic growth more significant. To increase productivity, reduce poverty and get sustainable development, all countries seek for best trade and development policies. There are two main perspectives of trade and development, one is the neo-classical view which is in favor of trade liberalization and against protection, and

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: May 6, 2012 Autor: wanwandedigua
  • The Ricardian Model - International Trade

    The Ricardian Model - International Trade

    The Ricardian model provides an introduction to international trade theory. This most basic model of trade involves two countries, two goods, and one factor of production, labor. Differences in relative labor productivity across countries give rise to international trade. This Ricardian model, simple as it is, generates important insights concerning comparative advantage and the gains from trade. These insights are necessary foundations for the more complex models presented in later chapters. The text exposition begins

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    Essay Length: 421 Words / 2 Pages
    Submitted: May 24, 2012 Autor: WarwickEcon
  • Uk Economy

    Uk Economy

    Britain today is a country with a highly developed, strong and independent economy. Economic recovery after World War II took almost forty years. In addition to domestic resources, the process of recovery boosted the UK entry into the European Community in 1973, which contributed to raising the competitiveness of the country. Now the UK is at the forefront of developed countries in terms of growth, productivity and competitiveness. The share of manufacturing and engineering in

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    Essay Length: 434 Words / 2 Pages
    Submitted: June 20, 2012 Autor: antoni
  • The Emissions Trading Scheme

    The Emissions Trading Scheme

    1. Explain briefly what the EU carbon charge on airlines is about. In your answer, include the following information: why was it set up, what is its historical background, when will it be enforced, who are the parties supporting it, who are the parties against it, and why they are against it. In addition, describe the status quo. (200-300 words) The Emissions Trading Scheme (ETS) is a cap-and-trade scheme by the European Union to control

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    Essay Length: 1,524 Words / 7 Pages
    Submitted: June 21, 2012 Autor: jon
  • Joint Venture in India

    Joint Venture in India

    Executive Summary Situation Analysis: The Fisherman’s Wharf is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. The Fisherman’s Wharf will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Our main priority is to establish

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    Essay Length: 3,378 Words / 14 Pages
    Submitted: June 25, 2012 Autor: irelandc
  • Trip to India

    Trip to India

    full version My Trip To India Essay My Trip To India Category: English Autor: viking 16 February 2010 Words: 1800 | Pages: 8 Trip to India Peering out of the international terminal window, I gaped at the colossal Boeing-747 plane standing in front of me, with not just one floor but two floors of seats. All buzzed up in excitement, I bombarded my father with questions about my first real trip to India. I say

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    Essay Length: 1,816 Words / 8 Pages
    Submitted: June 28, 2012 Autor: rita
  • International Trade and Finance Speech

    International Trade and Finance Speech

    International Trade and Finance Speech This paper will discuss the impact of the surplus of imports that are brought into the United States, the effects of international trade to the Gross Domestic Product (GDP), domestic markets, and university students, and how government choices regarding tariffs and quotas affect international relations and trade. Also discussed in this paper will be the foreign exchange rates and how they’re determined along with why imports are not minimized from

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    Essay Length: 992 Words / 4 Pages
    Submitted: July 6, 2012 Autor: wolfangyl
  • India's Management Mind-Set

    India's Management Mind-Set

    India's Management Mind-Set: The nation's model of human capital management reveals four lessons for managers worldwide. By Peter Cappelli This article highlights some of the distinct practices that set leading Indian enterprises apart from their international counterparts with in the global economy. The most distinguished aspect of these practices would be referred to as the "India Way" of leadership. The India Way is a mind set that emphasizes Indian business leaders becoming more involved with

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    Essay Length: 831 Words / 4 Pages
    Submitted: July 17, 2012 Autor: peter
  • Starbucks in India

    Starbucks in India

    3 INTRODUCTION The study structured based on PEST analysis and attempts to bring out the major areas of concern for Starbucks in order to enter in Indian market. This proposal will suggest two new locations for Starbucks in India: one in Mumbai, and the other in the nation's capital, New Delhi. These locations were strategically picked to ensure success of the business venture. The major competition for Starbucks at the moment is the Barista Coffee

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    Essay Length: 496 Words / 2 Pages
    Submitted: July 24, 2012 Autor: moto
  • Economic Indicators of India

    Economic Indicators of India

    Global Scenario • Recovery slowing; global environment continues to be a cause for caution Domestic Scenario • Recovery consolidating; economy rapidly converging to its trend rate of growth. Agri. growth prospects boosted; sustained growth in service sector. • Inflation dominant concern; implications for real interest rates • Fiscal deficit conforming to budget estimates • External front -export growth constrained by continuing sluggishness in global economy; demand for imports increased due to strong domestic recovery Overall

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    Essay Length: 493 Words / 2 Pages
    Submitted: July 27, 2012 Autor: sonalcarya
  • Marketing of Spain Olive Oil to the Uk

    Marketing of Spain Olive Oil to the Uk

    The industry of olive oil is very competitive worldwide there are large manufactures of olive oil in Spain, Greece, and Italy, Spain olive oil is widely utilized, it was predicted that in 2008, quantity of produce olive oil will be in excess. This report aims to analyse and assess the international marketing of Spanish olive oil in the UK Market in terms of challenges and opportunities that the product faces In addition, it will focus

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    Essay Length: 465 Words / 2 Pages
    Submitted: August 9, 2012 Autor: andrey
  • What Is a Trade Discount

    What Is a Trade Discount

    A trade discount is the amount by which a manufacturer reduces the retail price of a product when it sells to a reseller, rather than to the end customer. The reseller then charges the retail price to its customers in order to earn a profit on the difference between the amount by which the manufacturer sold the product to it and the price at which it then sells the product to the final customer. The

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    Essay Length: 393 Words / 2 Pages
    Submitted: August 12, 2012 Autor: andrewptblack
  • Launch of Mobile Hospital in India

    Launch of Mobile Hospital in India

    Paper is all about understanding the need of rural people & seeing the opportunity to help them by new innovative product called Mobile hospital. Due to detorating health conditions in rural areas & undeveloped infrastruture , we have seen the opportunity to develop a new product offer which indeed help people to maintain their health & as well to reach them in timely manner. To make is cost effective , we approach Tata to consider

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    Essay Length: 383 Words / 2 Pages
    Submitted: August 17, 2012 Autor: ajay4world
  • Print Media India

    Print Media India

    Service Marketing in PRINT MEDIA (NEWSPAPER) BY:- Amita Mishra Ishita Malviya Pulkit Gupta Rakshit Aggarwal Sneha Gupta   Acknowledgement We are indebted to our Marketing faculty Mrs. Richa singh kapoor. Without her support, encouragement this project would not be possible to make. We are extremely thankful to our colleagues who generously shared their ideas with us, offered constructive feedback and refined our thinking and understanding of Service Marketing. I take this opportunity to thank everyone

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    Essay Length: 1,497 Words / 6 Pages
    Submitted: August 26, 2012 Autor: amitamishra_20
  • Pepsico and Coca-Cola India

    Pepsico and Coca-Cola India

    1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? 2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or

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    Essay Length: 450 Words / 2 Pages
    Submitted: September 4, 2012 Autor: andrey

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