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Last update: July 20, 2018
  • Pepsi Cola's Syringe Cs

    Pepsi Cola's Syringe Cs

    Pepsi Cola's worst nightmare began inauspiciously enough on June 10, 1993 when an elderly Fircrest, Washington, couple claimed that they had discovered a syringe floating inside a can of Diet Pepsi. For the next two week, the 50,000 people of Pepsi Cola- from CEO and corporate communications staff to independent bottlers- worked round the clock to mount a massive public relations offensive that effectively thwarted a potential business disaster for its 95-year old trademark and

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    Essay Length: 287 Words / 2 Pages
    Submitted: August 15, 2012 Autor: andrey
  • Advertisement Analysis

    Advertisement Analysis

    My Worst & Best Product Worst Product: Lake Michigan College Financial Aid Department My first day of enrollment in Lake Michigan College was a disaster. Out of all the departments I've been through trying to register for Summer 2012, the Financial Aid was the worst department I've been to. First, I am a new student who does not know anything about Lake Michigan College and how they can help with your tuition. I only know

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    Essay Length: 450 Words / 2 Pages
    Submitted: August 16, 2012 Autor: andrey
  • Unocal Case Analysis

    Unocal Case Analysis

    Unocal Case Analysis This case discusses the ethical issue of Union Oil Company of California (Unocal), which was responsible for constructing the 256-mile pipeline to carry the gas from Yadana to Thailand in the Burma’s gas project. However, there were egregious human rights violations occurring in southern Burma during the pipeline construction period. The argument is whether Unocal benefited the people of Burma to develop their living environment, or ruined the normal human rights from

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    Essay Length: 552 Words / 3 Pages
    Submitted: August 17, 2012 Autor: wy5155880
  • The Empire Company

    The Empire Company

    Business introduction Empire Company is a Canadian Company that located in Nova Scotia, in the Eastern east of Canada. The company focuses its business on food retailing, real estate, and corporate investments, which can generate more than 98 percent of sales and 95 percent of operating earnings (Empire Company Limited, 2011). The Empire Company carries on their food retailing through wholly-owned Sobeys Inc, which owns or franchises over 1300 stores throughout Canada. Sobeys, IGA, IGA

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    Essay Length: 523 Words / 3 Pages
    Submitted: August 17, 2012 Autor: peter
  • Five Star Tools Case Analysis

    Five Star Tools Case Analysis

    EXECUTIVE SUMMARY Five Star Tools is a small family owned firm that manufactures diamond coated cutting tools used by jewelers. In the past two years, the company has experienced growth and is at capacity in the coating and sharpening process. This has created a constraint, or bottleneck, that has caused the company to miss deadlines on orders for customers. This case analysis seeks to provide solutions to the constraint problem. ANALYSIS The president of the

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    Essay Length: 462 Words / 2 Pages
    Submitted: August 19, 2012 Autor: iquaggle
  • Audience Analysis Paper

    Audience Analysis Paper

    Audience Analysis Paper COM/285 June 09, 2010 Before going in to, or conducting any kind of meeting one should find out the type of audience he is presenting information to. Once the individual figures this information out, he can now look at the characteristics of the audience and get a better understanding on how to present his information so it's effective and well understood across the board. A good reason to understand the characteristics of

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    Essay Length: 1,142 Words / 5 Pages
    Submitted: August 20, 2012 Autor: moto
  • Ethic and Virtue Analysis of Glory: A Film of Character, Self Respect and Dignity

    Ethic and Virtue Analysis of Glory: A Film of Character, Self Respect and Dignity

    Ethic and Virtue Analysis of Glory: a Film of Character, Self Respect and Dignity. The Film Glory is a fictional and non fictional account of Robert Gould Shaw's letters home as he trained the first black volunteer infantry in history during the Civil War. The themes in this film are vast. One could easily take Racism, Politics, Corruption, Loyalty, Perseverance, and Identity as only one subject to discuss. This paper will reflect on the Ethics

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    Essay Length: 2,065 Words / 9 Pages
    Submitted: August 20, 2012 Autor: rita
  • Case 11-1 Medieval Adventures Company

    Case 11-1 Medieval Adventures Company

    Case 11-1 Medieval Adventures Company 1. If we look at the Balance Sheet for April, we see that Medieval Adventures Company goes into negative cash on this month. July is the last month of negative cash flow. Cash bottoms out at $(40,000), so this is the amount of funds they will need to raise. If they decide to get a short-term loan for the $40,000, they will be able to repay it in October. A

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: August 21, 2012 Autor: unlearning101
  • An Analysis of Porter's Five Forces in the Context of Intel

    An Analysis of Porter's Five Forces in the Context of Intel

    An analysis of Porter's five forces in the context of Intel would reveal that: Threat of New Entrants ~ The threat of new entrants is very low due to high entry barriers to the industry. The economies of scale, i.e. the not-so-competitive prices in the industry, the sizeable amount of capital and investment requirements and the difficult access to industry distribution channels are some of the contributors to the high barrier of entry to the

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    Essay Length: 2,035 Words / 9 Pages
    Submitted: August 23, 2012 Autor: rita
  • Book Publishing Case Analysis

    Book Publishing Case Analysis

      The Book Publishing Industry: An External Analysis Marketing Plan Project Team 6 Comm 352 (04) Maureen Bourassa February 8, 2011 Table of Contents Introduction 1 Macro-Environment Technological Trends 1 Economic Trends 2 Political Trends 3 Demographic Trends 4 Socio-Cultural Trends 5 Ecological Trends 6 Micro-Environment Channel Members 7 Competition 8 Conclusion 8 References 9 Appendix A – Population Distribution 11 Introduction The publishing industry in Canada has remained largely unchanged in terms of production

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    Essay Length: 3,111 Words / 13 Pages
    Submitted: August 24, 2012 Autor: antoni
  • Allentown Materials Corp: The Electronic Products Division Analysis

    Allentown Materials Corp: The Electronic Products Division Analysis

    Allentown Materials Corp was competing through product differentiation and growing profitably without substantial competitive pressures through premium prices of government military contracts and specialized products for OEMs as a result of its strong R&D division for over a hundred years. But in late 1980’s, as the demands of the industry began to change to a fast paced price sensitive computer, telecommunications and consumer electronics commercial market, pressures from the dynamic new market required Allentown to

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    Essay Length: 310 Words / 2 Pages
    Submitted: August 24, 2012 Autor: nayankah
  • Riordan Needs Analysis

    Riordan Needs Analysis

    Riordan Needs Analysis Operations CIS/568 – Information Systems Concepts University of Phoenix Riordan Needs Analysis "Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion" (Riordan, 2012). The Operations Department is in charge of the Pyramid Bottle Plan. The plan consist of the Blueprints of the bottle, graphics/design, and capping

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: August 25, 2012 Autor: antoni
  • Case Analysis Week 6

    Case Analysis Week 6

    Dell Direct and Not-So-Direct Case Summary: Dell is the largest computer-systems company based on estimates of global market share. It is also the fastest growing of the major computer-systems companies competing in the business, education, government, and consumer markets. Dell's product line includes desktop computers, notebook computers, network servers, workstations, and storage products. Michael Dell founded the company based on the concept of bypassing retailers and selling personal computer systems directly to customers, thereby avoiding

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    Essay Length: 736 Words / 3 Pages
    Submitted: August 26, 2012 Autor: jon
  • Pest Analysis of Loeral

    Pest Analysis of Loeral

    CURRENT SITUATIONAL ANALYSIS PEST ANALYSIS OF L'OREAL'S MACRO ENVIRONMENT PEST analysis for L'Oreal's macro environment within which it operates: Politically, there is a necessity to adhere to the respective government policies in the global regions of activity. These include among others:  Environment law (regarding pollution and reduction of carbon foot print of multinational organisations)  Foreign trade regulations and taxation policies (can imply high cost of market entry to boost indigenous investments.)  The

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    Essay Length: 1,255 Words / 6 Pages
    Submitted: August 27, 2012 Autor: rita
  • Stephen King Analysis

    Stephen King Analysis

    Stephen King’s view of humanity is a standpoint that he tries to persuade his readers to see. As a successful and phenomenal writer, he is very skilled at not only making his books interesting and popular, but also deliberately cloaking the persuasion hidden in every one of his books. When a closer look is taken into his novels the persuasion becomes obvious. King tries to turn his audience to see his view of human life

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    Essay Length: 3,276 Words / 14 Pages
    Submitted: August 27, 2012 Autor: lukesrider
  • Innocent Drinks Company

    Innocent Drinks Company

    Innocent Drinks Company is a healthy food and drinks, which was founded 1999. The healthy foods and drinks are sold in supermarkets, cafes and other food outlets. The Drinks Company, which is a United Kingdom based company, has outlets in several countries such as Ireland, Spain, Sweden, Norway, Finland, Belgium, Germany, France, Austria, Denmark and Switzerland and 25% of its shares are owned by the multi million company Coca Cola. The main reason why Innocent

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    Essay Length: 306 Words / 2 Pages
    Submitted: September 4, 2012 Autor: pittmut
  • Quantitative Analysis

    Quantitative Analysis

    As a value-oriented portfolio manager, the company defined “value” on the basis of four indicators: the book-to-market ratio, company’s own proprietary modification of I/B/E/S consensus forecast of earnings per share relative to price, operating income per share over price, and level of sales per share over price. The four indicators are used as inputs into a statistical expected-return forecasting model. Keeping the industry the same, companies with low values of these ratios, all else being

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    Essay Length: 733 Words / 3 Pages
    Submitted: September 5, 2012 Autor: bnestbnest
  • Companies and Export

    Companies and Export

    The idea to expand into the export market is not an overnight decision. When a company decides to engage into the international markets, there are numerous factors that need to be researched and analyzed, to the point of exhaustion. The process is extensive and tedious; however, the more work done prior to entering into the market to understand segment, the more likely the desirable outcome will be. Significant factors that should be analyzed when research

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    Essay Length: 359 Words / 2 Pages
    Submitted: September 5, 2012 Autor: queue
  • Shipper Company Case Study

    Shipper Company Case Study

    Shipper Company started in 1960s in the business of aerospace. At the beginning, the company only produced the Echo weather satellites. However, recently the Shipper Company had diversified into three divisions: the Electronical Products Division, the Materials Division and the Advanced Products Division. The Electronical Products Division, which produced circuit boards and other electronics products, has a strategy that focus on the mass market. The Materials Division ‘s main products is laminated plastic materials, which

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    Essay Length: 697 Words / 3 Pages
    Submitted: September 6, 2012 Autor: asia_moon
  • Walmart Analysis

    Walmart Analysis

    a. Which strategic management concepts are useful in the analysis of this case? There are three major concepts we need to analyze. The first one is Wal*Mart's value creation. The second one is Wal*Mart's value chain. The third one is how Wal*Mart creates competitive advantage. We can use the building blocks of competitive advantage to analyze the last one. b. Why do you think each of your selected concepts is useful for understanding this case?

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    Essay Length: 756 Words / 4 Pages
    Submitted: September 6, 2012 Autor: andrew
  • Analysis of an Ethical Dilemma

    Analysis of an Ethical Dilemma

    Analysis of an Ethical Dilemma Final Paper 6-2 Prior to this course, in my mind, ethics was a duty that we each had at the workplace of doing what is morally right. It was just a term more or less that identified how we must conduct ourselves while at work. Ethics was simply pages 5-10 in my employee handbook, a handbook that rested nicely on my desk and served as a coaster for my coffee.

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    Essay Length: 1,847 Words / 8 Pages
    Submitted: September 6, 2012 Autor: tlerch028
  • Kohler Company

    Kohler Company

    Introduction Kohler Company was faced with a very tough decision of whether or not to settle outside of court or go to court to settle with the dissenting shareholders. We will take you through the history of the company and why they recapitalized. Also, we will touch on some of the risks of going to trial to have the courts set a price. We have also broken down the numbers and found many different prices

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    Essay Length: 986 Words / 4 Pages
    Submitted: September 9, 2012 Autor: pagrabinis
  • Netflix Stock Analysis

    Netflix Stock Analysis

    Netflix (NASDAQ: NFLX) forever altered the movie rental market in 1998. By doing as a lot of businesses were at the time, they took full advantage of internet retail. Blockbuster, the international video and game rental hub, was suddenly in turmoil. In 2004, they attempted to counter back with a Blockbuster Online ploy, but to no avail. Netflix, now with over 15 million subscribers, is the largest service for movies and TV series in the

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    Essay Length: 2,534 Words / 11 Pages
    Submitted: September 9, 2012 Autor: rsharpe16
  • Internal Analysis of Google

    Internal Analysis of Google

    Table of Contents How well is the company's present strategy working? 2-3 SWOT Analysis 3-6 Relative Cost Position/Value Chain Analysis 6 Company's Competitive Position 7-9 Main/Most Important Issues 9 How well is the company's present strategy working? Google has been on the right track for many years now. They have been on a 14-year march to become the largest search engine provider in the United States and the world. This proves that Google's strategy is

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    Essay Length: 2,394 Words / 10 Pages
    Submitted: September 9, 2012 Autor: andrew
  • Dover Beach Analysis

    Dover Beach Analysis

    A poet’s materials when writing a poem is only words. They must rely solely on words to express their thoughts and ideas to their reader. One might say that these words need to also come together to probe the depths of human thoughts, emotions, and empathy in order for the poem to be effective. How does one achieve such a task? Imagery. Images of sound and sight contribute highly to the effectiveness of a poem

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    Essay Length: 1,462 Words / 6 Pages
    Submitted: September 10, 2012 Autor: ddancer1026

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