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Last update: March 11, 2015
  • Impact of Brand Awareness on Consumer Behaviour: An Investigation Based on Vodafone Group Plc, Uk

    Impact of Brand Awareness on Consumer Behaviour: An Investigation Based on Vodafone Group Plc, Uk

    Research Proposal On Impact of brand awareness on consumer behaviour: An investigation based on Vodafone Group Plc, UK Word-Count: 20 C:\Users\Bristy\Desktop\Vodafone_logo.svg.png Contents 1. Introduction 1 2. Rational of this study 1 A. Research Aims 2 B. Research Objectives 2 C. Research questions 2 D. Research Hypothesis 3 E. An overview of Vodafone Group Plc, UK 3 3. Literature Review 3 A. Brand Awareness 3 B. Perceived quality 4 C. Brand loyalty 4 D. Purchase intentions

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    Essay Length: 3,456 Words / 14 Pages
    Submitted: April 12, 2017 Autor: Md Arifur Rahman Mian
  • What Marketing Activities Made McDonald’s So Successful?

    What Marketing Activities Made McDonald’s So Successful?

    What Marketing Activities Made McDonald’s So Successful? After Ray Kroc bought the McDonald’s company from Mac and Dick McDonald, he had full reign over the company and just about everything having to do with the business. One of his most important and immediate actions as the company head was marketing. One thing he noticed and realized was that Mcdonald’s was growing and knew that he would have to target children to get entire families at

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    Essay Length: 345 Words / 2 Pages
    Submitted: April 13, 2017 Autor: Stephen Grello
  • Costing Assignment

    Costing Assignment

    1. Base on the class lecture on cost and the HBR article “Why Your IT project May be Risker than you Think – # F1109A” explain (50 points) 1. Why PM should understand BCWS (PV), ACWP (AC) and BCWP (EV). Planned Value – Planned value is the budgeted cost of work that has been approved. This is important for a PM to understand because this is the so called “purse strings” of the project that

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    Essay Length: 2,588 Words / 11 Pages
    Submitted: May 2, 2017 Autor: goldenorchard
  • Merging and Acquisition Activity in Malaysia

    Merging and Acquisition Activity in Malaysia

    The Impact Of Merging And Acquisitions Announcement On Stock Price Returns CHAPTER 1 INTRODUCTION 1. Background of the study 1. Merging and Acquisition Activity in Malaysia Mergers and acquisitions of financial services in Malaysia are recent phenomena for Malaysia. As early as 1932, Malaysia (then known as Malay States) witnessed the merger of Ho Hong Bank, The Chinese Commercial Bank and the Oversea Chinese Bank to form Oversea Chinese Banking Corporation (OCBC). In 1960’s, Hong

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    Essay Length: 6,294 Words / 26 Pages
    Submitted: May 10, 2017 Autor: Muhammad Fakhruddin Mohd Fazil
  • Any Human Activity or Development in Ecosystems Is Inherently Unsustainable to What Extent Do You Agree with This View

    Any Human Activity or Development in Ecosystems Is Inherently Unsustainable to What Extent Do You Agree with This View

    ‘Any human activity or development in ecosystems is inherently unsustainable’ To what extent do you agree with this view [40 MARKS] The majority of the time, human activity and developments in ecosystems are fairly unsustainable, but this varies depending on the type of sustainability, i.e. socially sustainable, politically sustainable and environmentally sustainable. Sustainability is the ability to be sustained, supported, upheld, or the quality of not being harmful to the environment or depleting natural resources,

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    Essay Length: 1,737 Words / 7 Pages
    Submitted: May 22, 2017 Autor: willtimms
  • Students Should Be Active in Clubs Despite Academics

    Students Should Be Active in Clubs Despite Academics

    PUBLIC SPEAKING Good afternoon to our lecturer Madam Durrah and fellow classmates,today on this hot sunny day I am standing in front of all of you to tell that despite academics students should be active in clubs. Before I start up my speech today,can I know how many of you are being active in clubs at our university? Are you all aware about the importance of cocuricullar achievements for your job in future? So today

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    Essay Length: 669 Words / 3 Pages
    Submitted: June 7, 2017 Autor: Gags
  • What Are the Costs of Capital for the Individual Business Segment

    What Are the Costs of Capital for the Individual Business Segment

    What are the costs of capital for the individual business segments? (Use LT Govt rates as inputs to CAPM) PepsiCo Inc., which is a multi-division firm, possesses three segments of business. There are beverages, snack foods and restaurants. According to an article by Russell Fuller and Halbert Kerr , “each division is matched with a publicly traded company having a single line of business that was as similar as possible to the division’s” . Exhibit

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    Essay Length: 340 Words / 2 Pages
    Submitted: June 12, 2017 Autor: chloe666
  • Abc V. Aereo Inc, 573 U.S.,(2014) Case Berief

    Abc V. Aereo Inc, 573 U.S.,(2014) Case Berief

    ABC v. Aereo Inc, 573 U.S.,(2014) Facts: The aero case dealt with the copyright implications of a new form of providing broadcast television programming to viewers. Aero Inc. provides a service that allows its subscribers (who pay) to watch a program that is currently airing on network television or it record programs that it will air in the future over the internet. Aereo allows its customers to watch television shows online as well as recording

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    Essay Length: 501 Words / 3 Pages
    Submitted: June 13, 2017 Autor: Aajula
  • 3-Day Activity Analysis

    3-Day Activity Analysis

    Running Head: 3-Day Activity Analysis Kathy Xiong SCI 220 May 28, 2017 Robert Flores My normal daily exercise habits are minimal. I start my morning with minimal stretching before getting ready for work. After work, I come home and pick up my boys and start on dinner. I then try and take an evening walk with our dog. I just got my hybrid elliptical so I have started working on minimal cardio with that as

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    Essay Length: 657 Words / 3 Pages
    Submitted: June 19, 2017 Autor: Kat Fang
  • Nike’s Cost of Capital

    Nike’s Cost of Capital

    _________________________________________________________________________________ Recommendation: Based on the following assumptions, estimate of Nike’s cost of capital is 8.95% with an intrinsic value of $61.83/share with a buy recommendation. 1. Single or Multiple Cost of Capital * Joanna is correct in using a single cost of capital as oppose to multiple cost of capital as risk profile of multiple revenue streams is similar. On the other hand, risk profile of Cole Haan line may defer, except, the impact on

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    Essay Length: 865 Words / 4 Pages
    Submitted: July 8, 2017 Autor: hamza.a89
  • Learning Team: Project Costing

    Learning Team: Project Costing

    Learning Team: Project Costing Learning Team: Project Costing CMGT/410 Project Planning and Implementation July 05, 2017 Project Costing The critical assets procured for the product execution extend, as uncovered in the Gantt Chart. Careful consideration was used to accumulate the significant amount and nature of assets amid the project, which has been a crucial test with an end goal to convey this project on time, and within the budget. Amid the start of the project,

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: July 10, 2017 Autor: dgamarra
  • Bio Lab Report Enzyme Activity

    Bio Lab Report Enzyme Activity

    Name: Natasha Chan Li Chyi Student ID: 1701G104053 Topic: Biology Report Introduction: Enzymes are biological catalysts that speed up reactions that occur inside living organisms. In an enzyme-catalysed reaction, the substrate binds to the active site and forms enzyme-substrate complex with the enzyme. The enzyme then breaks the bonds in the substrate. The product of the reaction then leaves the enzyme, which remains unchanged after the reaction. Catalase is an enzyme produced by the liver

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    Essay Length: 2,126 Words / 9 Pages
    Submitted: July 13, 2017 Autor: Natasha Chan
  • Opportunity Cost in Data Mining

    Opportunity Cost in Data Mining

    DATA MINING Data Mining Name Institutional affiliation ________________ Opportunity Cost in Data Mining Opportunity cost is defined as the price of any action measured regarding the worth of next greatest substitute foregone. It entails sacrifice related to the second best choice available to a group or an individual who has selected from a number of choices. As a choice, the opportunity cost is dependent on activities that are not taken up. Opportunity cost is especially

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    Essay Length: 652 Words / 3 Pages
    Submitted: August 4, 2017 Autor: wachirachris1
  • Effect of Csr and Cultural Organization on Job Satisfaction and Business Performance of Apple Based in China

    Effect of Csr and Cultural Organization on Job Satisfaction and Business Performance of Apple Based in China

    A case study on the Effect of CSR and Cultural Organization on Job Satisfaction and Business Performance Of Apple based in China Abstract This project builds an integrative model which aims to provide an overall interpretation on how the contribution of Corporate Social Responsibility (CSR), organizational culture, and work satisfaction influence business performance. The project is conducted at an Apple company based in China by using primary and secondary technique uses purposive sampling and simple

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    Essay Length: 6,267 Words / 26 Pages
    Submitted: October 3, 2017 Autor: Ëileen Ħuƴnh
  • Willingness to Pay and Supplier Opportunity Cost

    Willingness to Pay and Supplier Opportunity Cost

    COMPETITIVE ADVANTADGE (HBR) Willingness to Pay and Supplier Opportunity Cost A customer’s willingness to pay for a product or service is the maximum amount of money a customer is willing to part with in order to obtain the product or service. A customer considering the purchase of a portal crane from Harnischfeger would be willing to pay as much as $7.5 million for it. If it cost more than that, the customer would be better

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    Essay Length: 1,479 Words / 6 Pages
    Submitted: October 10, 2017 Autor: Shuxin Zheng
  • Abc Steel Company

    Abc Steel Company

    Thomas Jesse Albovias 3-IT Context ABC Steel Company is one of the country’s largest producers of fabricated steel products. The company’s dynamic brief is to generate and set up storage tanks, mine, cane car bodies, dump bodies, boats, and various types of structural steel in the Philippines. The ABC Company had long prided itself on being the home of the top quality steel products. Robert Cruz, 45, is an engineering degree holder. He was promoted

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    Essay Length: 1,201 Words / 5 Pages
    Submitted: October 11, 2017 Autor: Ayellah Sparks
  • What Marketing Action Should Kolander Takes Based on the Research Findings?

    What Marketing Action Should Kolander Takes Based on the Research Findings?

    What marketing action should Kolander takes based on the research findings? 30190946 Suen Ka Lai The New England Soup Company entered the retail market with Kolander’s Chowder brand. Unfortunately, the last five years had been a period of level and then declining sales for Kolander’s Chowder. Since 38% of The New England Soup Company’s sales volume went to the retail market, so the decline in sales damage the market share and profit of it. As

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    Essay Length: 914 Words / 4 Pages
    Submitted: October 17, 2017 Autor: kkkka
  • Nike Cost of Capital

    Nike Cost of Capital

    Nike Inc.: Cost of Capital 1. We believe that it is appropriate to have one cost of capital for valuing Nike as a whole. We believe this to be the case because Nike’s various product segments do not constitute significantly different industries with different risk rates (If the apparel is selling well, so will the sneakers and the other products that they sell). Kimi is interested in a single WACC due to this very reason

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    Essay Length: 633 Words / 3 Pages
    Submitted: October 29, 2017 Autor: Momin Siddiqui
  • Tata Motors - Cost of Capital

    Tata Motors - Cost of Capital

    ________________ Case Background Tata Motors are one of the leading automobile manufacturers in the world with brands such as Jaguar, Range Rover and Land Rover forming a part of their offerings. Founded in 1945, as part of the Tata Group with the name Tata Locomotive and Engineering Company (later TELCO), Tata Motors have had extensive experience in the Automobile segment, specifically, the Commercial Vehicle segment, where they have been one of the largest market players

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    Essay Length: 2,309 Words / 10 Pages
    Submitted: November 2, 2017 Autor: Yash Akhouri
  • Usage and Attitude Study of the Fruit Juice Industry, Dubai & Recommendations to Brand Rani Based on the U&a Findings

    USAGE AND ATTITUDE STUDY OF THE FRUIT JUICE INDUSTRY, DUBAI & RECOMMENDATIONS TO BRAND RANI BASED ON THE U&A FINDINGS C:\Users\SAURAV\AppData\Local\Microsoft\Windows\INetCache\Content.Word\imtdubailogo.jpg ________________ ACKNOWLEDGEMENT We would like to thank Dr. Anand Agarwal for giving the opportunity to do the research and also guiding us very nicely through the whole process. We also are grateful to you for clearing all the concepts required for research in a great way. The guidance helped us in doing this research

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    Essay Length: 14,846 Words / 60 Pages
    Submitted: November 6, 2017 Autor: saurav singh
  • Key Elements of Walmarts Cost Advantage

    Key Elements of Walmarts Cost Advantage

    Detailed Analysis of Wal-Mart's cost advantage Wal-Mart's cost advantage over its direct competitors can be graphically demonstrated as follows. Figure 1 Figure 1 shows us that Wal-Mart enjoys a comparative cost advantage of approximately 4.2% of sales, which can be further explained as follows: • Advertising Expenses are comparatively lower than its competitors (0.3% of sales). This is due to below strategies followed by Wal-Mart, which in turn leads to lower effort and expenses in

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    Essay Length: 766 Words / 4 Pages
    Submitted: November 8, 2017 Autor: mahawala
  • Costing Methods and Earnings Management

    Costing Methods and Earnings Management

    Managerial Accounting Project 3 Costing Methods and Earnings Management Team 2: Kaitlyn Bright, JE Doerr, Bill Abad, Jonathan Needham & Janine Menasakanian Map Machines manufactures GPS systems that are used in motor vehicles. They are a publicly traded company and must report GAAP financial statements accordingly. In 2016, Map Machines received a commitment for 300,000 GPS units over the 2017 and 2018 fiscal years. While the commitment looks solid, the buyer has the right to

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    Essay Length: 1,419 Words / 6 Pages
    Submitted: November 12, 2017 Autor: Jjepson
  • Dolphin Bakers - Costing Carnival - a Profitability Analysis of the Bakery

    Dolphin Bakers - Costing Carnival - a Profitability Analysis of the Bakery

    Sukkur Institute of Business Administration University Airport Road, Sukkur Sindh, Pakistan DOLPHIN BAKERS – COSTING CARNIVAL A Profitability Analysis of the Bakery This case is written by Vikesh Kumar Chawla and Jameel Ahmed Soomro MBA Sukkur IBA, under the supervision of Sajjad Ahmed, ACMA Faculty member Sukkur IBA solely to provide for class discussions. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised

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    Essay Length: 2,630 Words / 11 Pages
    Submitted: November 24, 2017 Autor: Vikash K Chawla
  • Short-Run Cost Minimization

    Short-Run Cost Minimization

    To: Krzysztof Koj, Instructor From: Ahmed Abdelkafy, Student Date: February 10, 2017. Business Brief(Short-Run Cost Minimization) Introduction At any given time any firm tends to minimize the cost of its production at a given amount of output. To better understand the facts and graphs here are some definitions and information that will provide help (www.econ.unavarra.es, 2017). Fixed costs are costs that are not affected by the outputs; examples are such as equipment and rent. Variable

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    Essay Length: 641 Words / 3 Pages
    Submitted: November 25, 2017 Autor: abdelk02
  • Microeconomics : Production and Cost

    Microeconomics : Production and Cost

    Q1 Is the demand for light weight compressors downward sloping? ePGP 2017-18 A1 The only data that is available to find out the demand for the light weight compressors is the ‘Sales Forecast of Light Weight Compressor’. If we plot the data Quantity vs Price based on this forecast, we can see whether the demand is downward sloping. This will however be a graph for the ‘forecast of the demand’ rather than the ‘actual demand’

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    Essay Length: 1,318 Words / 6 Pages
    Submitted: November 26, 2017 Autor: Amit Shukla

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