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  • Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's iPad December 1, 2010 Table of Contents Company Description 3 SWOT Analysis 3 Internal Strengths 3 Internal Threats 3 Segmentation and Target Market Selection 5 Marketing Mix 9 Product 9 Price 10 Place 11 Promotion 12 Personal Selling 12 Sales Promotion 13 Public Relations 13 Direct Marketing 13 Social Responsibility 14 Conclusion 15 References 15 Company Description Apple Inc. SWOT Analysis Internal Strengths - Strong Brand - Innovation, Design, and Integration

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    Essay Length: 4,287 Words / 18 Pages
    Submitted: February 24, 2012 Autor: moto
  • Understanding Iphone Users - Apple Case Study

    Understanding Iphone Users - Apple Case Study

    MARKETING (MINOR) PROJECT WORK UNDERSTANDING CUSTOMERS SUBMITTED BY : NAME :- ANKITA DEURI ROLL NO. :- 010201024 TOPIC : UNDERSTANDING CONSUMER BEHAVIOUR ON I-PHONE TABLE OF CONTENTS 1. INTRODUCTION ( EXECUTIVE SUMMARY ) 2. IDENTIFICATION OF TARGET CUSTOMER GROUP 3. RATIONALE FOR DIFFERING CUSTOMER BEHAVIOUR IN DIFFERENT PLACES 4. FACTORS THAT HAVE INFLUENCED iPHONE USERS 5. CONCLUSION 6. LIST OF REFERENCES INTRODUCTION It is a line of internet and multimedia enabled smartphones marketed by Apple

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    Essay Length: 2,404 Words / 10 Pages
    Submitted: February 25, 2012 Autor: andrey
  • Progressive Strategy Paper

    Progressive Strategy Paper

    Progressive and Industry Analysis: As a fourth largest auto insurer in a highly concentrated industry, Progressive wrote majority of its premium through its independent agents even though direct sales increased from 5% in 1996 to 17% in 1999, possibly because of its technological innovation and launching of their website in 1993. Performing a 5+1 analysis of Auto insurance industry (Exhibit 1), the attractiveness of industry was found to be low. The basis of competition was

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: February 25, 2012 Autor: viki
  • Russian History Midterm Paper

    Russian History Midterm Paper

    RUSSIAN HISTORY MIDTERM PAPER Richard Celli 10/5/2010   The economic issues that fueled the Russian Revolution had much to do with the Tsar's negligence, which was only made worse by World War I. The failure of the Tsar to resolve the economic distress in Russia and the Bolsheviks promise to do just that comprised the core of the Revolution. Almost 15 million men served in the Russian Army during World War I. As the men

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    Essay Length: 1,810 Words / 8 Pages
    Submitted: February 26, 2012 Autor: Piedpiper
  • Federal Reserve Paper

    Federal Reserve Paper

    Federal Reserve The Federal Reserve System was established in 1913 by Congress to provide our nation with a better monetary and financial system. It was created after the nations two main bank sources failed. The idea behind the Federal Reserve is to ensure that our nation’s monetary policies and financial policies are followed so that we do not run out of funding from our banks. The Reserve is the driving force behind funding rates and

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    Essay Length: 885 Words / 4 Pages
    Submitted: February 26, 2012 Autor: ckmanalo
  • Organizational Behavior and Terminology Paper

    Organizational Behavior and Terminology Paper

    Organizational Behavior and Terminology Paper “Organizational behavior is the study of individuals and groups in organizations” (Schermerhorn, Hunt, & Osborn, 2008, p.5). It is important to understand organizational behavior because it allows better worker relations. Individuals bring into an organization communication, diversity, organizational culture, skill sets, and knowledge. Organizational behavior helps individuals learn to work in teams, this improves job satisfaction. Organizational behavior is the key to the whole area of management. Therefore, this paper

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    Essay Length: 850 Words / 4 Pages
    Submitted: February 27, 2012 Autor: awiblin38
  • What Is Environmental Psychology? Paper

    What Is Environmental Psychology? Paper

    What is Environmental Psychology? Paper What is Environmental Psychology? When thinking about the environment humans, animals, plants, and other living things come to mind. It can be important for a human to have a relationship with their surroundings; it can be a component that defines them and their growth. There may be a person who lives in a different part of the world where it can be remote and their view on psychological structure can

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    Essay Length: 908 Words / 4 Pages
    Submitted: February 27, 2012 Autor: jbushner74
  • Padgett Paper Products Case Study Solution

    Padgett Paper Products Case Study Solution

    Bank: Over extended and is in a bad situation. Lending exceeds reasonable levels and is not collateralized or subject to convenants. A $8 million loan is abnormal for the bank. The companies management does not appear to understand the unrealistic debt situation, the impact on firm value and impact on the upcoming audit report. Management: Has unrealistic expectations and a lack of understanding of impact of current structure of firm value. Company: The company has

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    Essay Length: 1,097 Words / 5 Pages
    Submitted: March 3, 2012 Autor: chm2276820
  • Knowing Your Audience and Communication Paper

    Knowing Your Audience and Communication Paper

    Knowing Your Audience And Communication PaperOn Oct. 13, 2010, 33 miners who had been trapped underground for more than two months all returned to the surface after a successful rescue operation that inspired Chile and riveted the world. The miners traveled up a narrow, nearly half-mile rescue shaft in a specially designed capsule. The final phase of the long rescue effort took roughly 22 hours. Luis Urzúa, the shift leader who organized the miners’ lives

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    Essay Length: 298 Words / 2 Pages
    Submitted: March 5, 2012 Autor: jennyrae
  • Communication and Personality in Negotiation Paper

    Communication and Personality in Negotiation Paper

    A negotiation performs many roles in life and is a skilled art that demonstrates the ability to reach a mutual agreement inadvertent of the situation. Regardless of personality type, the ability to negotiate is widely recognized as a form of powerful communication. Communication demonstrates good judgment of all available channels and translates one’s ability as a key facilitator and adept negotiator. This paper will address a negotiation situation that I have participated in. Analyze the

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    Essay Length: 978 Words / 4 Pages
    Submitted: March 5, 2012 Autor: aemaldonado
  • Living with Art - Final Paper

    Living with Art - Final Paper

    Living With Art Final Paper For this assignment you asked us to highlight an artist and tell why their work stands out to us. Most people will probably pick a famous artist with work we have all seen before, but my artist isn’t so famous. Linda Huber is the artist I have chosen to highlight. I have always been a big fan of pencil drawings and Linda Huber is amazing with this media. Linda is

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    Essay Length: 505 Words / 3 Pages
    Submitted: March 7, 2012 Autor: alexkelsay
  • Research Strategy

    Research Strategy

    Conduct an Internet search by visiting the state websites for Arizona, Illinois, New York, and California. Locate the legal requirements to obtain admissible statements in these states. Include your research findings in the following table. In one to three paragraphs, answer the following questions regarding the regulatory information you found while conducting your research. 1. When reviewing the legal requirements to acquire an admissible statement, what similarities did you find among the four states? 2.

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    Essay Length: 366 Words / 2 Pages
    Submitted: March 11, 2012 Autor: krubaine
  • Technology and Management Functions Paper

    Technology and Management Functions Paper

    Technology and Management Functions Paper About close to two years ago, I decided to get my feet a little wet in the medical field. Being as though I have an extremely weak stomach, I chose the front desk medical receptionist. Upon completing the required courses to become a certified Medical Office Receptionist, I was offered a job by Pediatric Associates. At first, I assumed that the job would be a bit overwhelming. But sure enough,

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    Essay Length: 1,084 Words / 5 Pages
    Submitted: March 11, 2012 Autor: KC0902
  • Risk Management Overview Paper

    Risk Management Overview Paper

    Risk management is a very important factor in any company. A company needs to understand the risks that it may face and why the risks are present and if they could have been prevented. The company in which I work for is an air filter distributor, John’s Air Filters, and these risks also pertain to my company. The two most important terms associated with the corporate risk terms are organizational risk and business risk. Although

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    Essay Length: 714 Words / 3 Pages
    Submitted: March 11, 2012 Autor: kwone214
  • Research in Motion (rim) Case Analysis

    Research in Motion (rim) Case Analysis

    Executive Summary Research in Motion (RIM) is significantly a known company and the creator of the Blackberry for the business world. The wireless communications industry is an extremely competitive one, and RIM has positioned itself to continue to be a key player. Blackberry is a well known brand once listed as the number one buy in 2008. Their operation is listed in North American; however, it is still placed in Europe and Asia Pacific. Blackberry

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    Essay Length: 4,908 Words / 20 Pages
    Submitted: March 11, 2012 Autor: Kamal809
  • Apple Supply Chain

    Apple Supply Chain

    Summary of article: Apple make the impossible possible. Apple added a new function for the MacBook: a small dot of green light on the top of the screen, shining through the aluminum case of the computer to indicate when the computer’s camera was on. The problem is that it is physically impossible to shine light through metal. To deal with this problem, Apple’s manufacturing team tried to figure out how to make the impossible possible.

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    Essay Length: 481 Words / 2 Pages
    Submitted: March 12, 2012 Autor: emily1234567
  • Apple Case

    Apple Case

    Apple make the impossible possible. Apple added a new function for the MacBook: a small dot of green light on the top of the screen, shining through the aluminum case of the computer to indicate when the computer's camera was on. The problem is that it is physically impossible to shine light through metal. To deal with this problem, Apple's manufacturing team tried to figure out how to make the impossible possible. Finally they found

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    Essay Length: 479 Words / 2 Pages
    Submitted: March 12, 2012 Autor: emily1234567
  • Investment Banking Paper

    Investment Banking Paper

    Firstly, the success of an investment banker depends largely on his/her communication ability, including inter-personal skill and teamwork. Customers of investment banks are mainly corporations and the amounts of transactions are at least in millions. An investment banker’s advice and judgment may affect the future performance of a company. It is vital to achieve trust from your clients. On the other hand, complex projects require teamwork. A banker needs information about the client as much

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    Essay Length: 415 Words / 2 Pages
    Submitted: March 13, 2012 Autor: redwarm
  • Ib Paper

    Ib Paper

    Hello there! This is our first letter, so I am a bit awkward; it has been a long time since I last wrote a letter. Definitely it was not in English hihi. So what to talk about? Hmm since we cannot reveal our identities, I am so sorry for not introducing myself. How are you? I don’t feel well these days. Having flu and sore throat, it is so uncomfortable. But I am getting well

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    Essay Length: 258 Words / 2 Pages
    Submitted: March 14, 2012 Autor: masyi
  • Apple Inc 2010

    Apple Inc 2010

    Apple Inc. in 2010 Apple Inc. compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, and more recently in the smart phone market with the Apple iPhone and tablet computer iPad. Apple’s innovation or broad differentiation has always been its hallmark and its competitive strategy. In

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    Essay Length: 951 Words / 4 Pages
    Submitted: March 14, 2012 Autor: mauritormen
  • Tesco Market Research

    Tesco Market Research

    Market research is Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. tesco improve their value for money offer based on shoppers perceptions of all aspects of the shopping experience. These include price, quality, range

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    Essay Length: 575 Words / 3 Pages
    Submitted: March 15, 2012 Autor: jellypooch
  • Apple Company

    Apple Company

    Apple Inc will continue to retain the lion's share of the tablet market as its new 4G-enabled iPad readies for competition from Windows 8-based products, and a cheaper iPad 2 takes on Amazon's popular Kindle Fire, analysts said. Shares of Apple inched up 1% to as much as $535.89 US in morning trade on Thursday, after the company unveiled an upgraded version of its popular iPad tablet, featuring a more powerful chip, high-definition screen, sharper

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    Essay Length: 656 Words / 3 Pages
    Submitted: March 15, 2012 Autor: xander_lian
  • Evaluating Literature and Asking Research Questions

    Evaluating Literature and Asking Research Questions

    Seminar 2: Evaluating Literature and Asking Research Questions (week 3) Part A: Evaluating Literature Your task: For this you will need the three articles obtained for Seminar 1. Alternatively obtain three more but they must be recent high quality peer review journal articles relevant to your special area of interest. articles can be used if they are still the latest in your special area of interest but no article should be over ten years old.

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    Essay Length: 476 Words / 2 Pages
    Submitted: March 17, 2012 Autor: yiz15301
  • Research Methodolgy - It in Hospitality

    Research Methodolgy - It in Hospitality

    Introduction and Background of the study I intend to apprehend a research on the development of information technology in the Hospitality Industry in Namibia. My aim is to understand how information technology is interlaced with hospitality aspects (such as service, accessibility on an international standard, and accuracy) within the borders of tourism. In this, I will account on fieldwork of two-three months within the Khomas region, targeting different hospitality establishments, which I will be preparing

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    Essay Length: 3,128 Words / 13 Pages
    Submitted: March 19, 2012 Autor: KC3412
  • Traditional and Nontraditional Litigation Paper

    Traditional and Nontraditional Litigation Paper

    Traditional and Nontraditional Litigation Paper Whether it is a small business of a large corporation legal claims can be troublesome, time consuming and costly and often produce an end result that is not satisfactory for all parties involved. The author’s intention is to compare and contrast the traditional litigation system such as suit, answer, discovery, trial, or jury with the nontraditional forms of alternative dispute resolution (ADR) such as mediation, arbitration and negotiation. The author

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    Essay Length: 744 Words / 3 Pages
    Submitted: March 19, 2012 Autor: nbku4yf

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