Ist 301 Cupcakes

Deliverable

Organize your document according to business functions and business processes within each function.

Describe the “who, what, where, when, & how” of your brownie stand operation in terms of standard business processes.

Each section should have a heading, a description of that part of the fund-raising operation (~3-4 paragraphs), and bullet points to convey the details of the operation.

Expected length is 3-5 pages single-spaced, Times New Roman 12-pt font. (Longer is fine; shorter is probably inadequate.)

Include names of all participating team members in upper right corner of first page

Due: October 2, 2014.

Sales and Marketing

The marketing plan for the brownie fundraiser first takes into account that the reason that Thon exists is to benefit children suffering from cancer, so the role of our brownies and hot chocolate tables are to provide support for this cause in a pleasant fashion. The situation our product is in is a Penn State vs Ohio State game. In this situation our product has the strength of being representative of a cause that everyone can support, the weakness of being a Penn State backed charity, the opportunity to use the Penn State Ohio State rivalry as a profit making device and the threat, of being ignored by tailgaters due to food they already brought.

Our objective is to sell to both groups and thus make enough money to operate our stands and donate to Thon. To meet this objective we will use the strategy of pitting Ohio State fans against Penn State fans in a competition to see which will buy the most products to help beat cancer. In order to do this we will emblazon each tent with either a Penn State or Ohio State emblem. At the end of the day we will tally the score and announce the winner. In order to minimize the threat that the tailgaters will ignore us we will have some volunteers carrying the products solicit customers in the tailgate lots.

The sales plan for our brownie fundraiser is to first conduct an overall review of sales data from past games held in the month of October. We’d like to focus on other fundraisers who have sold to tailgaters. By doing this we hope to see what sales methods they used and hopefully adapt some to our own use. Also we’d like to analyze the tailgate areas that receive the most traffic in Penn State football games, so we can situate our stands to receive maximum profit. Using this data we can create strategies on which territories we need to reach. We will focus most of our efforts in the Penn State tailgater section as they are more likely to support Thon. Next we will set income objectives that outstrip the costs of our running the stands. Finally