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Data Mining

Autor:   •  February 2, 2013  •  Research Paper  •  3,035 Words (13 Pages)  •  708 Views

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Data Mining

The topic of this paper is going to be about data mining; this may be a new technology to some of you but let me assure you it’s not. Data mining is software which can allow you to take massive amounts of data and pick out the things that are of most importance to you. It’s able to help analyst save tons of time that would otherwise be spent digging through large amounts of data to find specific information for their business needs. I will discuss the benefits, savings, and options throughout this paper. When you are done reading you will have no doubt that data mining is of great importance to our company.

So at the moment our company seems pretty successful, right, what if I said we could be more successful tomorrow. You would probably ask me how; well I’m going to tell you. It’s called data mining. Right now our company has thousands of customers who rely on us to store information for them and also expect us to be able to present information to them when they need it. We’ve done a pretty good job at that but it can take quite a bit of time to find certain information when you have so much stored. This is where we are falling short, we could do way better for our customers.

Finding information when you have so much stored can really be challenging, especially when our customers need it right away. We should be able to locate specific information quicker than we currently do. This is not only a problem for our customers; it’s also a problem for us. When we have to have a analyst search for information in our data it can take up a lot of man hours to do this. This takes time away from other task that our analyst has to do for other customers.

My solution to this problem is a software called data mining, data mining can help find information that is stored by keying in on certain words or patterns that our customers may have. It’s like going to a restaurant all the time and ordering the same meal, eventually someone is going to notice and when you walk in they are already going to know what you want to eat.

As our company continues to grow there is no better time than now to introduce this new technology into our business. It can help speed up our business and make us more profitable, while making us more efficient also. This will help us to be able to take on more and bigger customers, while be more efficient at what we do for our customers.

Ok so by now you’re probably asking yourself, “What is data mining”? Well I’m going to give you a little history on what exactly it is and where it came from. Believe it or not data mining has been around for centuries, maybe not as technology based as it is now but as a form of “data extraction” centuries. It has been around since the early 1700’s but back then it was just some guys “ theory”, as the times evolved so did data mining. In the


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