Merger and Acquisition Valuation of Caselet: Mercury Athletic Footwear
Autor: Bhutta • January 15, 2017 • Research Paper • 3,106 Words (13 Pages) • 908 Views
A FINANCE PROJECT
ON
MERGER AND ACQUISITION VALUATION
OF
CASELET: MERCURY ATHLETIC FOOTWEAR
PGDM 2015-17
Presented By: - Abhirupa Dhar …………………..
Amit Gupta ……………………
Debolina Indu……………………..
Tracy Kainth …………………….
Mahesh Shaw ……………………
Swarnava Dutta……………………
CONTENTS
SL .NO PARTICULARS PAGE NO[pic 2][pic 3] |
1 INTRODUCTION 03
2 IS MERCURY AN APPROPRIATE TARGET FOR AGI? 04
WHY OR WHY NOT?
3 REVIEW OF PROJECTION 05
4 VALUE OF MERCURY 06
5
6 ANALYZE OF POSSIBLE SYNERGIES VALUE 09
7 CONCLUSION 10
INTRODUCTION
The details of the case study “Mercury Athletic Footwear” consists mainly about a case regarding acquisitions of two footwear companies and their strategies in European and American markets. Here the market scenario and positions of the companies are broadly discussed and compared along with the brand value.
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