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D'allairds

Autor:   •  March 16, 2011  •  Essay  •  262 Words (2 Pages)  •  1,488 Views

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But the things changed dramatically from then, the craving of the company to set out international backfired by the end of the century. The first instance was acquiring of D'Allairds, People's and Walkers, the three Canadian clothing retail chain, extending to 275 stores by 80's but eventually disinvesting D'Allirads by 1996 and ending Canada operation by 1996. Even the reasons to spread internationally was due to fact that Labor party in UK in 60's planned to restructure retail on line of nationalization and its inability to spread in Africa and Middle-East due to some previous family arrangements. Hence the reasons were negative. Furthermore it extended in USA and Japan by 1988 buying the chain Brooks Brother and a 16 stor King's supermarket. In between it also existed in Europe with it first operation in Paris in 1975 followed by Belgium, which expanded slowly in 1980's. Another round of operation was in 90's in Spain and Holland and finally in Germany in 1996. It also started a notable Fareast operation in Hongkong in 1988 which eventually was turned off to franchise. The final leg of internationalization strategy was that of franchise model which was started from 1980's in many countries. The model ranged from highly successful in Greece to failure and shutdown in Austria, the results were mixed bag and the sizes of store were relatively small to register a impact. But the company remained blindfolded to the series of malfunction till the arising of catastrophic circumstances at their own company, which force them to halt all the international operation in 2001.

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