Sony Corporate Strategy

Table of Contents

1.        Executive Summary        

2.        Main Strategic Issues which the Management Has to Address        

2.1        Company Overview        

2.2        The Development of Sony Corporation        

2.3        Current Situation        

2.4        Strategic Issue        

3.        External Analysis        

3.1.        Opportunities        

3.1.1.        Demographic        

3.1.2.        Economic        

3.1.3.        Socio-cultural        

3.1.4.        Technological        

3.1.5.        Global        

3.2.        Threats        

3.2.1.        Demographic        

3.2.2.        Economy        

3.2.3.        Global        

3.3.        Porter’s Five Forces Model        

3.3.1.        Barriers to Entry - Moderate        

3.3.2.        Bargaining Power of Suppliers – Low to Moderate        

3.3.3.        Bargaining Power of Buyers – Moderate        

3.3.4.        Threat of Substitute Products – Low to Moderate        

3.3.5.        Rivalry among Competing Firms – High        

4.        Internal Analysis        

4.1.        Strengths