Rejuvenating Shanhai Jawha

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  A case study

On

The Rejuvenating Shanghai Jahwa

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Preface

In order to finish the course Corporate Strategy we had to write an individual report about the   rejuvenation of Shanghai Jahwa.  

In this report the 5 questions asked by the Lecturer, Mr Roel Meyers are discussed and answered.

I thank the lecturer for the the shared knowledge and expertise during this course.

 Paramaribo, 09 January 2016

Table of contents 

1. BUSINESS MODEL RENEWALS                                                        5

1. INSIDE-OUT PERSPECTIVE                                                        9

1. INHIBITORS OF STRATEGIC INNOVATION                                        10

1. MANAGEMENT OF THE PARADOX                                                11

1. RECOMMENDATION FOR FUTURE STRATEGY                                        12

SOURCE                                                                                        13

1.  Business model renewals  

If a company wants to be successful and have a  competitive advantage is needs to have a solid business model that relates to it’s business environment. This is the only way to create superior value for the costumer.

Throug the years Jahwa had to change their business model as their, customer needs and the competitive environment changed.

Renewing the business model also means having to renew each elements of the business model.

These elements are: product offering, resource base and value chain.  

Business model in the beginning (1898 – 1980)

When we read de history of Shanghai Jahwa, we see that the origin of this company goes back to 1898 and went by the name“Guang Sheng” . This company is the creator of the famous brand called “Shuangmei”. At that time there was no clear business model. The company was  state owned with a bureaucratic management. As a state owned company the heritage, emphasis was placed on maximizing production rather than inventory control or meeting sales forecasts.