Potential Impacts of Globalization on Nestle

Mode Title: International Business

Module Code: BC23001S Level: 2

Academic Year: 2010/11 Semester: One

Module Leader: Greg O'Shea

Name: LEE YIH TYNG

ARU ID: 1070247

KBU ID: A1045

Table of Content

Font Page 1

Table of Content 2

Introduction to MNC 3

Globalization

Why Nestle is MNC? 4

Introduction to NESTLE 5-6

Actual impact of Globalization to NESTLE

• Political Analysis

• Economic Analysis

• Social Analysis

• Technology Analysis

• Legal Analysis

• Environmental Analysis

Strategy

7

7

7

8

8

9

9

10-11

Potential Impacts of Globalization on NESTLE 12

SWOT Analysis

Conclusion

References

Introduction to MNC (Multinational Corporate)

MNC (Multinational corporate) known started from 17th century which traces origin from Dutch East India Company. And this corporate structure more widely functioned in 21th century.

According to Stuart Wall; SonalMinocha and Bronwen Rees (2010) MNC (Multinational corporate) is a company that has headquarters in one country but has operations in other country. MNC had defined by Dunning (1993) MNC are engages in FDI (Foreign Direct Investment) and owns or controls value-adding activities in more than one country. Typically the multinational would not just own value-adding activities, but might buy resources and create goods or services in a variety of countries. Multinational Corporate in 2007 an estimated 79000 multinational corporate, collectively controlled a total of around 800000 foreign affiliates, employed almost 82million people worldwide and accounted for sales revenue of over $31 trillion, some 11% of

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